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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Latest Episodes
Content360 MY: Leading with heart in the age of intelligent content
It’s clear that while the way we market is becoming more intelligent, the core of great marketing remains undeniably human. This Content360 Malaysia panel explores how to lead with heart in an age dominated by data and automated content. <...
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Content360: Why Mamee Double-Decker did everything a snack brand shouldn’t do
For a while, Mamee Double-Decker felt like it was doing everything right. The company was launching campaigns, rolling out SKUs and pushing limited-edition products. Yet despite staying visible, something was missing.“Our problem was no...
In Conversation | From meme pages to shaping SEA's creator economy
In this episode of “In Conversation,” Karl Mak, co-founder of HEPMIL Media Group, shares how a failed regional expansion and the rise of TikTok led them to pivot into the creator economy, culminating in HEPMIL’s acquisition by Publicis Groupe.&...
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In Conversation | The business of belief and marketing national pride
In this episode of Marketing Connected's "In Conversation", Melvin Kuek, executive director of So Drama Entertainment, unpacks his journey from agency leader to digital-first content maker. Kuek shares how success metrics have shif...
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