Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Agentic AI: What does it mean for marketing, CX and brand loyalty?
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In this Analysis episode, we dive into the use of agentic artificial intelligence (AI) in Hong Kong and Australia.
With the rise of agentic AI, we're entering a new era where AI doesn't just analyse or respond, it can act with autonomy, make decisions, and execute multi-step campaigns on behalf of human marketers. And the implications for marketing, CX and brand loyalty are already having a profound impact on how the customer experience is evolving under a tech-led reset.
These analysis pieces were written by Karen Wong and Matthew Eaton.