Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
101 on synthetic data and why it could be big in advertising
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As privacy concerns grow and the cookie-less future approaches, marketers are turning to smarter, safer ways to power their campaigns. One such solution gaining traction is synthetic data, a technology Forrester has listed among its top 10 emerging technologies for 2025.
Speaking to MARKETING-INTERACTIVE, three digital and media agency professionals shared what the use of synthetic data looks like in the field of marketing and advertising.
This analysis piece was written by Lee Shin Yiing.