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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
PR Asia SG: Brands must think like political campaigns
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In today’s TikTok-fuelled landscape, a single viral moment can reshape a brand’s reputation overnight. PR teams now operate in a real-time, always-on environment where narratives shift fast and misinformation spreads even faster.
Ben LaBolt, former White House communications director and senior advisor to president Joe Biden, breaks down what this means for communicators, drawing from his frontline political campaign experience. Catch this insight-packed snippet from PR Asia Singapore.