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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Agency Agenda | Barby Siegel on future-proofing Zeno's agency model
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Marketing Interactive
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Season 1
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Episode 4
This Agency Agenda episode features a dynamic conversation with Barby K. Siegel, global CEO of Zeno Group, as she unpacks the agency’s return to double digit APAC growth, the rising importance of earned media in an AI shaped world, and how clarity 2030 will help communicators anticipate what’s next.
From rethinking integration to shaping next gen talent, Barby shares how Zeno is evolving at speed while staying true to its values.