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PR Asia SG: Straits Times' strategic shift towards new media
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In this snippet from our PR Asia Singapore conference, Jaime Ho, editor at ST, shares insights on the organisation’s evolution as it celebrates its 180th anniversary.
He delves into SPH’s strategic shift towards new media and community journalism, exploring how the company balances public service, commercial success, and audience engagement. Jaime also discusses how editorial culture is adapting across platforms and generations, and why respect and understanding remain vital in shaping meaningful discourse in today’s media landscape.