Marketing Connected
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Marketing Connected
Agency Agenda | Arshan Saha on navigating change and transformation
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In this episode of "Agency Agenda", Arshan Saha, outgoing CEO of WPP Media Singapore and Malaysia, shares how he navigated transformation amid industry-wide change.
From organisational shifts and client expectations to AI’s role in driving efficiency, Saha explained how WPP was evolving into a more integrated, future-ready partner across content, commerce and data. He also highlighted the importance of trust, communication and talent in building resilience through disruption.
*Disclaimer: This interview was recorded two months prior to Arshan Saha's resignation.