Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
Agency Agenda | VaynerMedia's Marcus Krzastek on AI, media, and creative convergence
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
On this latest episode of “Agency Agenda”, Marcus Krzastek, international president of VaynerMedia, shares his journey from project manager to global leadership alongside Gary Vaynerchuk. He discusses the evolving nature of talent, and how AI is reshaping the integration of creative and media.
Krzastek also breaks down how the agency is scaling across APAC and EMEA while building a unified creative and media “machine” for global brands, and explores SEA’s rising influence in global marketing.