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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
In Conversation | IKEA Singapore on why awareness must be earned, consistently
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How does a global retail giant stay relevant in a mature market such as Singapore? In this episode of In Conversation, we sit down with Michael la Cour to discuss why IKEA believes it must “consistently deserve” consumer awareness.
From experiential retail and eCommerce competition to sustainability, localisation and the future of home living, la Cour shares how IKEA Singapore is evolving to meet changing consumer expectations while staying rooted in its Swedish identity.