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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Connected
In Conversation | The business of belief and marketing national pride
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In this episode of Marketing Connected's "In Conversation", Melvin Kuek, executive director of So Drama Entertainment, unpacks his journey from agency leader to digital-first content maker.
Kuek shares how success metrics have shifted from pure profit to community signals and trust, explains the difference between traditional advertising and branded entertainment, and dives into bold projects like Singapore’s first action drama movie and the Kaki lifestyle app. He also discusses elevating local talent and what it really means to market national pride.