#THEBIGLIFT
The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
Podcasting since 2020 • 70 episodes
#THEBIGLIFT
Latest Episodes
Series 6 Episode 5 - Experimentation success depends on well defined research... Are you asking the right questions?
This month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This month's guests Harriet Swan and Steph LePevost fr...
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Season 6
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Episode 5
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32:36
Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing?
This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly ...
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Season 6
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Episode 4
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37:21
Series 6 Episode 3 - If you're interested in a northern based monthly event for those interested in CRO, check out Experimentation Northe
This month I am joined by Mark Palfreeman, Senior Business Intelligence Manager at Flutter UKI. Mark, Co-Founder of Experimentation North, explores the importance of experimentation meet-ups to share ideas, best practice and knowledge with the ...
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Season 6
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Episode 3
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27:14
Series 6 Episode 2 - Are you making the most of your website, or are you just "Scratching the surface" of website optimisation?
'We aren't in Kansas anymore' says Chris Hood, Global Sales Manager at Webtrends Optimize, when it comes to the advancement of CRO. In this episode, Chris discusses the growth of Website Optimisation and the huge arsenal of features now availab...
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Season 6
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Episode 2
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39:18
Series 6 Episode 1 - CRO,Testing,Experimentation... is it really worth it?
This month's podcast is Jon Crowder, Head of Digital Experience at Journey Further. Despite the growth of testing and experimentation, there are still organisations who doubt it's value. In this episode, Jon explores how CRO can not only stop h...
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Season 6
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Episode 1
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35:28
