#THEBIGLIFT
The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
Podcasting since 2020 • 62 episodes
#THEBIGLIFT
Latest Episodes
Series 5 Episode 9 How can you prove the value of CRO / Testing without having to employ a full-time Analyst?
This month we are joined by Jake Lambert, Head of Conversion Services at Fresh Egg. Jake describes the growth and maturity of CRO, which he says has come as a result of more businesses experiencing the value of it. Something which Fresh Egg are...
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Season 5
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Episode 9
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31:22
Series 5 Episode 8 - Cracking the Code to Digital Media Subscription Success - Acquisition
On this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode focuses on acquisition when Cracking the Code to D...
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Season 5
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Episode 8
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33:10
Series 5 Episode 7 - Attracting and retaining Millennials and Gen Z is getting harder - E.S.G and D.E.I can help.
We are in an era of heightened awareness around social and environmental responsibility, says Bud Johnston, this month's guest on #thebiglift podcast. Bud is the Founder and Strategic Consultant of Boxless, an organisation dedicated to helping ...
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Season 5
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Episode 7
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34:46
Series 5 Episode 6 - Learn how the Goodwood Group is meeting the challenge of migrating their complex multifaceted website
On this month's podcast, we are joined by Simon Gardiner, Head of Digital at the Goodwood Group. Simon takes us on an interesting journey around the migration of their website and the different tools and methods they are utilising to make this ...
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Season 5
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Episode 6
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30:21
Series 5 Episode 5 - How to build a Conversion Rate Optimisation culture to achieve quicker growth
This week we are joined by Richard Chapman, Head of Experimentation at 26 Agency. In this episode, we explore how to build and maintain a CRO culture for quicker growth to ensure you nurture your more engaged customers. But building this cultur...
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Season 5
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Episode 5
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30:26