#THEBIGLIFT
The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
Podcasting since 2020 • 74 episodes
#THEBIGLIFT
Latest Episodes
Series 6 Episode 8 - How and why SEO and Experimentation should work hand in hand
This month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work hand in hand. Luke outlines how you can utilis...
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Season 6
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Episode 8
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30:54
Series 6 Episode 7 - Can experimentation help your organisation achieve sustainable business growth?
This month on #TheBigLift we are welcoming back Jonny Longden, Chief Growth Officer at Speero. Jonny was first on the podcast nearly 4 years ago, and its great to have him back to continue to evaluate the ever changing experimentation landscape...
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Season 6
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Episode 7
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43:20
Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to
Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedi...
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Season 6
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40:39
Series 6 Episode 6 - In today's economic climate, can experimentation help to retain margin?
This month we are joined by Lars Schleibach, Senior Solutions Engineer at Fullstory. Lars explores the work Fullstory do with their clients to understand the user journey, identify pain points, and improve conversion rates by ensuring a seamles...
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Season 6
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Episode 6
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39:40
Series 6 Episode 5 - Experimentation success depends on well defined research... Are you asking the right questions?
This month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This month's guests Harriet Swan and Steph LePevost fr...
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Season 6
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Episode 5
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32:36
