#THEBIGLIFT
The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
Podcasting since 2020 • 72 episodes
#THEBIGLIFT
Latest Episodes
Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to
Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedi...
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Season 6
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40:39
Series 6 Episode 6 - In today's economic climate, can experimentation help to retain margin?
This month we are joined by Lars Schleibach, Senior Solutions Engineer at Fullstory. Lars explores the work Fullstory do with their clients to understand the user journey, identify pain points, and improve conversion rates by ensuring a seamles...
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Season 6
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Episode 6
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39:40
Series 6 Episode 5 - Experimentation success depends on well defined research... Are you asking the right questions?
This month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This month's guests Harriet Swan and Steph LePevost fr...
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Season 6
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Episode 5
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32:36
Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing?
This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly ...
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Season 6
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Episode 4
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37:21
Series 6 Episode 3 - If you're interested in a northern based monthly event for those interested in CRO, check out Experimentation Northe
This month I am joined by Mark Palfreeman, Senior Business Intelligence Manager at Flutter UKI. Mark, Co-Founder of Experimentation North, explores the importance of experimentation meet-ups to share ideas, best practice and knowledge with the ...
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Season 6
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Episode 3
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27:14
