#THEBIGLIFT
#THEBIGLIFT
Latest Episodes
Series 6 Episode 11 - Experimentation for retention: Can you test your way to reduced subscription churn?
This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription ...
Series 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics?
This month on #TheBigLift we are joined by Myles Humphrey, Head of CRO at Fresh Egg. On this episode, Myles discusses his view that we need to think differently about the 'Volume = Results' approach, and that companies should exploit their owne...
Series 6 Episode 9 - Artificial Intelligence makes CRO better if you know your sh**!
On this episode of #TheBigLift we are joined by Johann Van Tonder, CEO of AWA Digital, who first appeared on our podcast 18 months ago. This episode focuses on the benefits that AI can have to your organisation, rather than just using it to red...
Series 6 Episode 8 - How and why SEO and Experimentation should work hand in hand
This month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work hand in hand. Luke outlines how you can utilis...
Series 6 Episode 7 - Can experimentation help your organisation achieve sustainable business growth?
This month on #TheBigLift we are welcoming back Jonny Longden, Chief Growth Officer at Speero. Jonny was first on the podcast nearly 4 years ago, and its great to have him back to continue to evaluate the ever changing experimentation landscape...
