#THEBIGLIFT
The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
Episodes
70 episodes
Series 6 Episode 5 - Experimentation success depends on well defined research... Are you asking the right questions?
This month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This month's guests Harriet Swan and Steph LePevost fr...
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Season 6
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Episode 5
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32:36
Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing?
This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly ...
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Season 6
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Episode 4
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37:21
Series 6 Episode 3 - If you're interested in a northern based monthly event for those interested in CRO, check out Experimentation Northe
This month I am joined by Mark Palfreeman, Senior Business Intelligence Manager at Flutter UKI. Mark, Co-Founder of Experimentation North, explores the importance of experimentation meet-ups to share ideas, best practice and knowledge with the ...
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Season 6
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Episode 3
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27:14
Series 6 Episode 2 - Are you making the most of your website, or are you just "Scratching the surface" of website optimisation?
'We aren't in Kansas anymore' says Chris Hood, Global Sales Manager at Webtrends Optimize, when it comes to the advancement of CRO. In this episode, Chris discusses the growth of Website Optimisation and the huge arsenal of features now availab...
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Season 6
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Episode 2
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39:18
Series 6 Episode 1 - CRO,Testing,Experimentation... is it really worth it?
This month's podcast is Jon Crowder, Head of Digital Experience at Journey Further. Despite the growth of testing and experimentation, there are still organisations who doubt it's value. In this episode, Jon explores how CRO can not only stop h...
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Season 6
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Episode 1
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35:28
Series 5 Episode 12 - Can CRO deliver a win/win for major brands to increase revenue through its retail channels?
On this month's podcast, we are joined by Eduardo Marconi, Co-Founder and Managing Director of AIM Conversion Experts.Eduardo explores whether it is possible for a brand and it's retailers to use CRO to work together for mutual benefit. He ...
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Season 5
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Episode 12
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32:04
Series 5 Episode 11 - Are qualifications essential in starting out in CRO, or are they 'trumped' by experience?
On this episode of #thebiglift we are joined by Stacey Cooper, Analytics Freelancer at Sharper Digital. Stacey discusses the power of gaining experience in business and the opportunities it can bring. Whilst qualifications are still important, ...
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Season 5
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Episode 11
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31:44
Series 5 Episode 10 - Why measurement frameworks that help deliver a common language are a hot topic
This month we are joined by Bhav Patel, Product Analytics and Experimentation Director at Lean Convert. Bhav has been in the CRO space for more than 10 years, and is known in the industry for his popular CRAP (Conversion Rate, Analytics, Produc...
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Season 5
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Episode 10
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38:39
Series 5 Episode 9 How can you prove the value of CRO / Testing without having to employ a full-time Analyst?
This month we are joined by Jake Lambert, Head of Conversion Services at Fresh Egg. Jake describes the growth and maturity of CRO, which he says has come as a result of more businesses experiencing the value of it. Something which Fresh Egg are...
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Season 5
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Episode 9
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31:22
Series 5 Episode 8 - Cracking the Code to Digital Media Subscription Success - Acquisition
On this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode focuses on acquisition when Cracking the Code to D...
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Season 5
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Episode 8
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33:10
Series 5 Episode 7 - Attracting and retaining Millennials and Gen Z is getting harder - E.S.G and D.E.I can help.
We are in an era of heightened awareness around social and environmental responsibility, says Bud Johnston, this month's guest on #thebiglift podcast. Bud is the Founder and Strategic Consultant of Boxless, an organisation dedicated to helping ...
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Season 5
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Episode 7
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34:46
Series 5 Episode 6 - Learn how the Goodwood Group is meeting the challenge of migrating their complex multifaceted website
On this month's podcast, we are joined by Simon Gardiner, Head of Digital at the Goodwood Group. Simon takes us on an interesting journey around the migration of their website and the different tools and methods they are utilising to make this ...
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Season 5
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Episode 6
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30:21
Series 5 Episode 5 - How to build a Conversion Rate Optimisation culture to achieve quicker growth
This week we are joined by Richard Chapman, Head of Experimentation at 26 Agency. In this episode, we explore how to build and maintain a CRO culture for quicker growth to ensure you nurture your more engaged customers. But building this cultur...
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Season 5
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Episode 5
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30:26
Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins?
On this month's podcast, we are joined by Steven Shyne, Co-Founder and Chief Operating Officer of CXperts. CXperts are a digital consultancy that work with a number of different organisations to help them empathise and connect with their users....
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Season 5
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Episode 4
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38:10
Series 5 Episode 3 - Is it possible to balance the demands of a profitable and growing business whilst supporting charitable causes?
On this month's podcast, we are joined by Gavin Willis, Founder and CEO of specialist SEO and Search marketing agency, Search7. Named as such due to their expertise in Search Marketing, and 7 as they give 7% of their profits to charity. They ha...
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Season 5
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Episode 3
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35:03
Series 5 Episode 2 - With so much data to choose from, how do you avoid analysis paralysis?
On this month's #thebiglift we are joined by Gerry McNicol, Founder and CEO at Distil. Ai, who are experts at using data to improve commerce performance. Gerry explores how you can avoid 'analysis paralysis' so that your data is actually tellin...
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Season 5
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Episode 2
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36:39
Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategic
On this month's podcast we are joined by CEO of AWA Digital, Johann Van Tonder. Johann is passionate about determining what people want to get done and how he can help them. He delves into his belief that an important part of the experimentatio...
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Season 5
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Episode 1
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42:43
Series 4 Episode 12 - It's time we talked about giving something back to the community
Sussex Cricket Foundation is an important charity in the sporting community due to the work they do to bring joy and fulfillment to children who are often marginalised. We are incredibly proud that we are able to support them in a lot of the fa...
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Season 4
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Episode 12
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24:52
Series 4 Episode 11 - Do you know the real cost of customer acqisition and should you spend more on customer retention?
On this month's #thebiglift podcast, we are joined by Jason Smith, Vice President (UK and Europe) at MoEngage. He discusses at which different points of your brand journey you should prioritise customer retention over customer acquisition, an...
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Season 4
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Episode 11
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34:22
Series 4 Episode 10 - How can Conversion.com's Lever Framework help drive huge value for your Experimentation Programs?
This month on #thebiglift podcast we have Edmund Beggs from Conversion.com! At Conversion.com, they have developed The Levers Framework which is a comprehensive map of th...
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Season 4
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Episode 10
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43:06
Series 4 Episode 9 - How can you build a conversion engine that drives better customer experiences
This month's #thebiglift podcast guest is Oliver Walker, Co-Founder and Managing Director of Hookflash Analytics, who are a dedicated digital analytics consultancy. Oliver's educational background in consumer psychology means he has an in-depth...
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Season 4
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Episode 9
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38:30
Series 4 Episode 8 - With so much data available, how do you make sense of it all to accurately gauge your audience
Simon Eaton, Managing Director at Fifty, is this month's #theBigLift podcast guest. Fifty’s advanced technology makes sense of complex audience datasets and groups them into tribes as a way to provide detailed audience insights. Simon describes...
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Season 4
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Episode 8
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34:14
Series 4 Episode 7 - Are we forgetting the person behind personalisation?
This month on #thebiglift podcast we are joined by Sarah Cridland, Lead Optimisation Strategist for REO and Webtrends Optimize Product Director, Sandeep Shah. They discuss how getting to know each individual customer and why they are shopping o...
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Season 4
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Episode 7
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41:16
Series 4 Episode 6 - With consumers facing greater economic pressures, is it time to double down on building better customer relationships?
This month's podcast guest is Dinah Alam, Head of UX and CRO at Rocketmill. Dinah has a wealth of experience delivering growth to online channels and is passionate about the customer experience. In this episode, she delves into the importance o...
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Season 4
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Episode 6
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39:21
Series 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner?
This month's podcast guest is Justin Hobbs, Vice President of Partnership and Demand at Webtrends Optimize. He discusses his role and why he is passionate about partnerships, and how they help businesses to grow. He says, 'They lend themselves ...
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Season 4
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Episode 5
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29:25
