#THEBIGLIFT
The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
#THEBIGLIFT
Series 3 Episode 4 - Why Experimentation is not all about short-term success
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Webtrends Optimize
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Season 3
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Episode 4
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"You cannot grow the brand without hitting short-term targets", says James Addlestone, Chief Strategy Officer at Journey Further, the guest of #theBigLift podcast today.