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Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experiments

October 03, 2022 Webtrends Optimize Season 3 Episode 9
Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experiments
#THEBIGLIFT
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#THEBIGLIFT
Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experiments
Oct 03, 2022 Season 3 Episode 9
Webtrends Optimize

When it comes to understanding the pain points of the customer journey, Contentsquare offers businesses easy to understand, and actionable, data at a very granular level.

My guest on #theBigLift podcast today, James Fearne, Lead Customer Success Manager at Contentsquare, talks about how analytics and data can support conversion optimisation in setting up the priorities for a CRO program, and formulating strong hypotheses. Moreover, granular data can help CRO practitioners to understand the drivers behind the test results and sometimes get an even bigger uplift.

Show Notes

When it comes to understanding the pain points of the customer journey, Contentsquare offers businesses easy to understand, and actionable, data at a very granular level.

My guest on #theBigLift podcast today, James Fearne, Lead Customer Success Manager at Contentsquare, talks about how analytics and data can support conversion optimisation in setting up the priorities for a CRO program, and formulating strong hypotheses. Moreover, granular data can help CRO practitioners to understand the drivers behind the test results and sometimes get an even bigger uplift.