#THEBIGLIFT

Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategic

January 09, 2024 Webtrends Optimize Season 5 Episode 1
Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategic
#THEBIGLIFT
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#THEBIGLIFT
Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategic
Jan 09, 2024 Season 5 Episode 1
Webtrends Optimize

On this month's podcast we are joined by CEO of AWA Digital, Johann Van Tonder. Johann is passionate about determining what people want to get done and how he can help them. He delves into his belief that an important part of the experimentation and growth mindset is not only learning from your own mistakes, but also the mistakes other people have made. He argues there is no excuse to make ill-informed decisions and sometimes there are more important things at hand than just increasing ROI. In fact, Johann divulges that he often advises teams to try and prove themselves wrong once they think they have 'won', to avoid confirmation bias.

Show Notes

On this month's podcast we are joined by CEO of AWA Digital, Johann Van Tonder. Johann is passionate about determining what people want to get done and how he can help them. He delves into his belief that an important part of the experimentation and growth mindset is not only learning from your own mistakes, but also the mistakes other people have made. He argues there is no excuse to make ill-informed decisions and sometimes there are more important things at hand than just increasing ROI. In fact, Johann divulges that he often advises teams to try and prove themselves wrong once they think they have 'won', to avoid confirmation bias.