Series 4 Episode 6 - With consumers facing greater economic pressures, is it time to double down on building better customer relationships? Artwork

#THEBIGLIFT

The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.

All Episodes

#THEBIGLIFT

Series 4 Episode 6 - With consumers facing greater economic pressures, is it time to double down on building better customer relationships?

July 02, 2023 • Webtrends Optimize • Season 4 • Episode 6

This month's podcast guest is Dinah Alam, Head of UX and CRO at Rocketmill. Dinah has a wealth of experience delivering growth to online channels and is passionate about the customer experience. In this episode, she delves into the importance of being bold and making deeper changes into your UX Design, but this can only be done with innovation and creativity to really impact user behaviour. She describes 'the critical overlap where you learn from experimentation to progress the UX and you need to use innovative ideas to progress your experimentation'. Dinah also delves into the psychological thought-process of reviews, and how investing in good user experience makes you more reputable and is an important long-term investment.