#THEBIGLIFT
The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
#THEBIGLIFT
Series 4 Episode 10 - How can Conversion.com's Lever Framework help drive huge value for your Experimentation Programs?
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Webtrends Optimize
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Season 4
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Episode 10
This month on #thebiglift podcast we have Edmund Beggs from Conversion.com! At Conversion.com, they have developed The Levers Framework which is a comprehensive map of the user experience features that influence conversion. Essentially, the framework helps you to understand and catalog different features of a user experience. There are different stages to this theory, and Edmund delves into why conversion.com began to develop it, and importantly, how it can help to drive huge value for your experimentation programs. This tool can be used by companies at all levels and in all industries, so the possibilities to be successful are endless!