#THEBIGLIFT
The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
#THEBIGLIFT
Series 5 Episode 12 - Can CRO deliver a win/win for major brands to increase revenue through its retail channels?
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Webtrends Optimize
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Season 5
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Episode 12
On this month's podcast, we are joined by Eduardo Marconi, Co-Founder and Managing Director of AIM Conversion Experts.
Eduardo explores whether it is possible for a brand and it's retailers to use CRO to work together for mutual benefit. He explains the ultimate goal is to understand the whole cycle of a shoppers behaviour, and then utilise testing to improve their experience and monitor the results to identify if they are working.