#THEBIGLIFT Podcast Artwork Image

#THEBIGLIFT

Webtrends Optimize

The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
Episodes
Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins?March 28, 2024
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Series 5 Episode 3 - Is it possible to balance the demands of a profitable and growing business whilst supporting charitable causes?February 23, 2024
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Series 5 Episode 2 - With so much data to choose from, how do you avoid analysis paralysis?February 02, 2024
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Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategicJanuary 09, 2024
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Series 4 Episode 12 - It's time we talked about giving something back to the communityNovember 29, 2023
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Series 4 Episode 11 - Do you know the real cost of customer acqisition and should you spend more on customer retention?October 23, 2023
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Series 4 Episode 10 - How can Conversion.com's Lever Framework help drive huge value for your Experimentation Programs?October 01, 2023
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Series 4 Episode 9 - How can you build a conversion engine that drives better customer experiencesSeptember 17, 2023
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Series 4 Episode 8 - With so much data available, how do you make sense of it all to accurately gauge your audienceAugust 25, 2023
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Series 4 Episode 7 - Are we forgetting the person behind personalisation?July 19, 2023
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Series 4 Episode 6 - With consumers facing greater economic pressures, is it time to double down on building better customer relationships?July 02, 2023
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Series 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner?May 16, 2023
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Series 4 Episode 4 - We should be testing to learn and not testing to win, but shouldn't we also be continually learning to test? April 28, 2023
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Series 4 Episode 3 - Is writing for conversion a mixture of Art and Science and can Chat GPT replace those human skills?March 30, 2023
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Series 4 Episode 2 - How to get the best out of high performing teams and why it's sometimes best to be brutally honestMarch 06, 2023
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Series 4 Episode 1 - Looking back over the last 4+ years and looking forward to the future of CROFebruary 07, 2023
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Series 3 Episode 11 - Is Customer Experience more important during the cost of living crisis?November 29, 2022
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Series 3 Episode 10 - The state of CRO and Experimentation in Other Regions: GermanyOctober 27, 2022
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Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experimentsOctober 03, 2022
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Series 3 Episode 8 - Does your organisation have data fluency?September 05, 2022
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Series 3 Episode 7 - Is your Website redesign "upside down"?July 19, 2022
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Series 3 Episode 6 - Are you ready for Google Analytics 4?June 07, 2022
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Series 3 Episode 5 - How to get the most from your online formsJune 01, 2022
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Series 3 Episode 4 - Why Experimentation is not all about short-term successMay 02, 2022
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Series 3 - Episode 3 -It's time for Experimentation to be recognisedApril 05, 2022
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