Industrial Marketer
Welcome to Industrial Marketer Podcast! This show is where business leaders in the industrial sector learn and connect about the ways marketing can improve their businesses, and where marketers engage with the challenges that are specific to industrial B2B.
Podcasting since 2020 • 43 episodes
Industrial Marketer
Latest Episodes
The Importance of B2B Real-Time Marketing
Not every customer or prospect touch point is created equal in the world of industrial marketing. That’s one of the reasons you should be leveraging real-time marketing to meet prospects and customers on their terms. Real-time marketing is a wa...
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Season 3
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Episode 5
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41:17
The Key Elements of Workforce Recruitment Messaging
Your industrial workforce recruitment messaging is actually pretty simple: Tell people why they should want to work at your company, and tell them why people stay. The hard part is ensuring your company can articulate its purpose and has an “em...
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Season 3
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Episode 4
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49:00
How to Get Started With B2B Marketing Webinars
In the latest edition of the Industrial Marketer Podcast, co-hosts Joey and Nels offer suggestions on how to get started with webinars, which can be especially effective for long buying cycles and niche manufacturing marketing. They are a prefe...
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Season 3
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Episode 3
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41:38
3 Ways to Improve Your Manufacturing Audience Targeting
The technology behind targeting can be intimidating for industrial marketers who deal with complex buying journeys. The Industrial Marketer podcast offers up a three-step approach to help you get started. It includes dipping your toe into the i...
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Season 3
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Episode 2
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47:59
How Manufacturers Can Experiment with AI Marketing
Artificial Intelligence (AI) tools lead the forefront of current marketing conversations in 2023. Joey and Nels are diving into how they can be used by industrial marketers and what you need to know to be prepared for the coming revolution.&nbs...
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Season 3
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Episode 1
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48:32