Industrial Marketer
Welcome to Industrial Marketer Podcast! This show is where business leaders in the industrial sector learn and connect about the ways marketing can improve their businesses, and where marketers engage with the challenges that are specific to industrial B2B.
Episodes
43 episodes
The Importance of B2B Real-Time Marketing
Not every customer or prospect touch point is created equal in the world of industrial marketing. That’s one of the reasons you should be leveraging real-time marketing to meet prospects and customers on their terms. Real-time marketing is a wa...
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Season 3
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Episode 5
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41:17
The Key Elements of Workforce Recruitment Messaging
Your industrial workforce recruitment messaging is actually pretty simple: Tell people why they should want to work at your company, and tell them why people stay. The hard part is ensuring your company can articulate its purpose and has an “em...
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Season 3
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Episode 4
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49:00
How to Get Started With B2B Marketing Webinars
In the latest edition of the Industrial Marketer Podcast, co-hosts Joey and Nels offer suggestions on how to get started with webinars, which can be especially effective for long buying cycles and niche manufacturing marketing. They are a prefe...
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Season 3
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Episode 3
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41:38
3 Ways to Improve Your Manufacturing Audience Targeting
The technology behind targeting can be intimidating for industrial marketers who deal with complex buying journeys. The Industrial Marketer podcast offers up a three-step approach to help you get started. It includes dipping your toe into the i...
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Season 3
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Episode 2
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47:59
How Manufacturers Can Experiment with AI Marketing
Artificial Intelligence (AI) tools lead the forefront of current marketing conversations in 2023. Joey and Nels are diving into how they can be used by industrial marketers and what you need to know to be prepared for the coming revolution.&nbs...
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Season 3
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Episode 1
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48:32
Holiday Wisdom from The Industrial Marketer
With apologies to the Magi, co-hosts Joey and Nels offer up manufacturing marketing holiday gifts from the Indusrti in the form of industrial gold, marketing frankincense, and wisdom myrrh.
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27:34
Social Media Advertising for Manufacturers
It may be a surprise to manufacturers that social media advertising can be a strong driver of growing prospects or even conversions. But the rich data in social media is a fertile testing ground for custom audiences. The Industrial Marketer ...
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Season 2
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Episode 11
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44:33
What You Need to Know About Google Analytics 4
Google Analytics 4 is not just an update of the popular, free web traffic tool. GA4 is an entirely new platform. Since Google has not made major changes in its analytics in 10 years, this is kind of a big deal. For many marketers, Google’...
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Season 2
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Episode 10
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46:28
The Top 5 Types of Marketing Content for the Awareness Phase
The key to the awareness phase in industrial marketing is getting on the prospects’ radar screen. Another way to think of it is as the Attraction Phase. You want the prospect to be attracted to your brand and how you will meet their needs. For ...
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Season 2
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Episode 9
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41:26
How to Leverage Today's Manufacturing Trade Shows
The pandemic forced a massive, two-year pause in the industrial trade show world. And while we learned that we need to do a much better job of treating our websites like an always-on exhibit, we also learned that the in-person aspect is diff...
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Season 2
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Episode 8
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44:18
5 Ways Industrial Companies Can Benefit from Marketing with Video
The incentive for adding video to the mix for your manufacturing marketing comes down to three key factors: people prefer visual learning, search algorithms increasingly reward sites with video content, and users engage through video at much hi...
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Season 2
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Episode 7
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49:32
5 Best Practices for Industrial Website Design in 2022
Industrial buyers have high expectations when they visit your manufacturing website. They want to learn how you can help alleviate their pain points and that you will be able to answer their specific questions. They want to see what your produc...
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Season 2
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Episode 6
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55:08
3 Keys to a Successful Recruitment Marketing Campaign
You can improve your chances for a successful hiring campaign if you follow these three guidelines. Effective recruitment starts with: 1) defining your employer brand, 2) clarifying your candidate personas, and 3) developing your strategic play...
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Season 2
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Episode 5
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38:44
10 Things to Consider in Your Consideration Phase
The industrial buying journey has evolved into buying committees and an extremely elongated, complicated process. That makes the consideration phase especially crucial for sorting out who you will be doing business with.
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Season 2
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Episode 4
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49:24
Industrial Buying and the Rise of Buying Committees
As the world has become more digital, the industrial buying journey has become more complex. It’s an elongated, non-linear process that usually involves multiple stakeholders from each prospective company or current client. The stakeholders are...
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Season 2
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Episode 3
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48:54
How to Overcome the Challenges of Creating Manufacturing Case Studies
Don’t let your clients’ hesitancy to divulge sensitive information stop you from sharing your successes with the marketplace. In this episode, the Industrial Marketer podcast offers suggestions on ways to replace the traditional metric-driven c...
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Season 2
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Episode 2
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32:09
Content Planning for Industrial Marketers
A good content plan has become an essential starting point for industrial marketing as the industrial buying journey has become more elongated and complex, and more buyers are doing a majority of their research online before engaging with compa...
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Season 2
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Episode 1
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45:14
CRM Implementation and Usage for Industrials
The elongated buying journeys in the industrial sector are a great argument for using a customer relations management tool. The many touchpoints and check-ins during the journey provide fuel to power your CRM engine, and that data eventually he...
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Episode 26
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50:42
Why All Industrial Companies Need an Ideal Client Profile
Developing an Ideal Client Profile not only helps you align your sales and marketing strategies and tactics, it also can help reduce the risks and unintended consequences that come with bringing on new clients. The Industrial Marketer podcast h...
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Episode 25
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33:15
An Industrial Marketing Feast of Inspiration
Co-hosts Joey and Nels give thanks to advances in the industrial marketer sector, from clients embracing new mindsets and technologies to the evolving nature of trade shows and the industrial companies that have become agile and made the most o...
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Episode 24
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28:48
4 Keys to Successful B2B Lead Scoring
Lead scoring for industrial marketers doesn’t need to be complex or mysterious for it to be effective. It needs to account for whatever in your typical buying journey triggers when a prospect transitions from interest to intent.
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Episode 23
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42:26
5 Things You Can Do to Prepare for Account Based Marketing
Account Based Marketing (ABM) is not based on nurturing leads, but on nurturing accounts. It’s about working through the many relationships in the complex industrial buying journey: the decision maker, the end user, the influencer, the CFO, the...
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Episode 22
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37:04
7 Types of Sales Collateral All Industrials Need
Joey and Nels delve into the seven types of sales collateral industrial marketers need to equip their sales team through a typical industrial sales cycle.
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Episode 21
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42:43
Marketing Metrics That Matter for Manufacturers
The Industrial Marketer podcast explains how the ability to “cross track” data points helps you harness marketing data and turn it into actionable insights. You might learn that one qualified lead actually was responsible for four unqualifie...
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Episode 20
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35:41
How Industrial Distributors Can Set Themselves Apart
Industrial distributors should market themselves based on what value they provide to customers and how they differentiate themselves from competitors, not what products they offer. This is essential as digital becomes the dominant sales channel...
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Season 1
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Episode 19
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44:42