Co-hosts Joey Strawn and Nels Jensen look at the unique aspects of marketing to manufacturers, including the narrow target audiences, and how content plays a key role in educating different personas through the elongated buying process.
Links to mentions in the show:
https://blog.thomasnet.com/industrial-distributor-website-examples-that-increase-sales
https://mediaradar.com/blog/b2b-industries-increasing-spend/
https://industrialstrengthmarketing.com/industrial-marketing-budget-guide-2021/
https://www.youtube.com/watch?v=gKz7FFIduYc
https://www.sandvik.coromant.com/en-gb/pages/default.aspx