Contributors

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Ashley James, CEO Expert Medspa Consultant

Ashley James (AJ) is the CEO and founder of DermAesthetic Consulting with over 22 years of true and direct experience in the medical and aesthetic fields. She founded four award-winning medical spa, dermatology, and plastic surgery clinics and scaled them into multi-million dollar practices.

 

Now AJ is dedicated to helping others succeed in the ever-evolving aesthetics industry. Being one of the first non-physicians to own a medical practice in the Midwest, she weathered the storms of starting and growing businesses and offers her experience to you as a startup and growth expert.

 

To take the guesswork out of aesthetic practice ownership and operations, AJ started DAC Group to share her hard earned expertise. She continues to make waves of positive change through consulting, educational training with National Medspa Training Institute, and mobilizing the medspa industry with Medspa Mobile Solutions.  

Guests

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Marc Cornella, Managing Director Us Medical Funding

Marc Cornella is the Managing Director of US Medical Funding, a firm specializing in customized financing solutions for healthcare providers and medical spa owners for over 30 years. Marc is a trusted expert in medical spa funding, SBA lending, and practice expansion, helping entrepreneurs secure capital while structuring their businesses for long-term success.

He is known for educating owners on the importance of proper funding and cash flow, especially during the first 6–12 months of launching. Marc provides strategic insight into what lenders truly evaluate, including credit strength, business acumen, debt service coverage, equity investment, and operational risk.

With deep experience in both startup and expansion funding, Marc helps practices avoid common pitfalls, secure approvals, and scale with financial confidence and stability.

https://usmedicalfunding.com/

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Rick Diaz

Rick Diaz is the Founder and CEO of Tier 3 Media, a leading marketing agency specializing in medical aesthetics, healthcare, and growth-focused businesses. With a background in sales, business development, and digital marketing strategy, Rick has spent nearly a decade helping aesthetic practices attract new patients, increase revenue, and scale sustainably.

Since founding Tier 3 Media in 2016, Rick has helped hundreds of medical spas, cosmetic practices, and healthcare businesses develop data-driven marketing strategies that generate measurable growth. Known for his expertise in patient acquisition, paid advertising, membership growth, brand positioning, and conversion optimization, he focuses on creating marketing systems that drive long-term profitability rather than short-term results.


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Whitney Morrison

Whitney Morrison, CFP®, is the founder of Holistic Money, a boutique CFO and financial strategy firm that helps aesthetic, health, and wellness businesses become more profitable and financially clear. She works with founders to understand their numbers, improve cash flow, and make smarter business decisions. Her mission is to help women build businesses that create freedom, build wealth, and become a meaningful part of the legacy they leave behind.  To learn more about Whitney or to schedule an intro call with Whitney, click here. 

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