Medspa Unlocked
Unlock the blueprint to building, scaling, and operating a highly profitable medical spa with Ashley James (AJ), one of the most highly sought aesthetic practice consultants in the nation. AJ is an aesthetic business strategist, and Founder & CEO of DermAesthetic Consulting Group (DAC GROUP). With 25+ years in the aesthetic industry and a proven track record of launching and scaling hundreds of practices into 7 & 8 Figure success stories. AJ brings real-world expertise from owning multiple award-winning practices to advising some of the fastest-growing aesthetic clinics in the country.
MedSpa Unlocked is the go-to podcast for medspa owners, aesthetic providers, and entrepreneurs who want to increase revenue, improve patient conversion, and build a scalable, multi-million dollar aesthetic practice. This show dives deep into medical spa growth strategies, aesthetic business development, patient acquisition, consultation conversion, and advanced sales training—giving you the exact frameworks used inside top-performing clinics.
Each episode is packed with actionable insights on:
- How to start a medical spa the right way (business planning, financial forecasting, and launch strategy)
- Medspa marketing strategies that convert leads into booked consultations
- Sales mastery and consultation techniques to increase average patient spend and close full treatment plans
- Operational systems and SOPs to streamline workflows and improve profitability
- Hiring, training, and building a high-performing aesthetic team
- Compliance, legal structures (MSO/MSA), and risk management in aesthetics
- Scaling your practice from startup to multi-location growth
Backed by decades of hands-on experience, AJ and her team share proven systems, real case studies, and performance-driven strategies that consistently help practices increase revenue by 30%–150%+ while dramatically improving EBITDA.
If you’re searching for how to grow your medspa, increase revenue per patient, improve consultation conversion rates, and build a sustainable, scalable aesthetic business, this podcast is your roadmap.
Visit us at http://dermaestheticconsulting.com!
Episodes
10 episodes
Season 2, Episode 3-New Medspa Location Construction Planning and Hidden Costs
Construction is where many med spa visions either come to life—or quietly fall apart. In this episode, Ashley James breaks down what really happens behind the scenes of a med spa build-out, and why entering a lease or construction phase without...
Season 2, Episode 2- The Real Expense of Starting a New Medical Spa
Many aesthetic entrepreneurs underestimate what it takes to launch—and run out of money before they ever become profitable.AJ pulls back the curtain on what it really takes to build a scalable, sustainable medical spa ...
S2-Episode 1, Part 2- SBA Funding For Med Spa Startups
MedSpa Unlocked – Season 2, Episode 1 (Part 2)MedSpa Funding, SBA Loans & How to Scale a Medical Spa the Right WayIn Part 2 of the Season 2 premiere of MedSpa Unlocked, Ashley James—CEO of DermAesthetic ...
S2-Episode 1-The Financial Blueprint Every Medical Spa Needs to Scale.
In the Season 2 premiere of MedSpa Unlocked, Ashley James—Founder & CEO of DermAesthetic Consulting Group (DAC GROUP)—sets the tone for an entire season focused on what most medical spa owners get wrong from the very beginni...
The male customer | Episode 6
The male customerMale aesthetic client and industry trends. We talk about why every medspa needs to offer service for me, what those services are and why men are loyal customers. We also discuss how to properly market...
Fortune in the follow up | Episode 5
Fortune in the follow up On this episode we discuss why the fortune is in the follow up within your medical spa. How and when to follow up with your customers and why following up can grow your revenue. <...
Number one thing owners should invest in | Episode 4
Number one thing owners should invest in. On this episode we discuss ways to increase revenue. Sales strategies and sales training and why is the number way to grow your medspa business. We discuss key characteristics...
How much advertising do you need? | Episode 3
How much advertising do you need?We dive in deep to medspa advertising. How much should you invest and what type of return should you expect. We also discuss the number one area that owner lose money and why lead conv...
Why medical spas fail party two | Episode 2
Why medical spas fail party two | Compliance and LawsWe talk about medspa compliance and the rules and regulations surrounding the industry. Aj talks about her personal experience with competitors and why it’s so import...
Podcast kickoff | Dr. Lisa and Aj share why why Medspas fail | Episode 1
Dr. Lisa and Aj share why why Medspas fail. Dr. Lisa and AJ talk about how they got into the aesthetic industry and what their experiences are. On this episode we discuss medspa business statistics and why medica...