Medspa Unlocked

Unlock the blueprint to building, scaling, and operating a highly profitable medical spa with Ashley James (AJ), one of the most highly sought aesthetic practice consultants in the nation. AJ is an aesthetic business strategist, and Founder & CEO of DermAesthetic Consulting Group (DAC GROUP). With 25+ years in the aesthetic industry and a proven track record of launching and scaling hundreds of practices into 7 & 8 Figure success stories. AJ brings real-world expertise from owning multiple award-winning practices to advising some of the fastest-growing aesthetic clinics in the country.

MedSpa Unlocked is the go-to podcast for medspa owners, aesthetic providers, and entrepreneurs who want to increase revenue, improve patient conversion, and build a scalable, multi-million dollar aesthetic practice. This show dives deep into medical spa growth strategies, aesthetic business development, patient acquisition, consultation conversion, and advanced sales training—giving you the exact frameworks used inside top-performing clinics.

Each episode is packed with actionable insights on:

How to start a medical spa the right way (business planning, financial forecasting, and launch strategy)
Medspa marketing strategies that convert leads into booked consultations
Sales mastery and consultation techniques to increase average patient spend and close full treatment plans
Operational systems and SOPs to streamline workflows and improve profitability
Hiring, training, and building a high-performing aesthetic team
Compliance, legal structures (MSO/MSA), and risk management in aesthetics
Scaling your practice from startup to multi-location growth

Backed by decades of hands-on experience, AJ and her team share proven systems, real case studies, and performance-driven strategies that consistently help practices increase revenue by 30%–150%+ while dramatically improving EBITDA.

If you’re searching for how to grow your medspa, increase revenue per patient, improve consultation conversion rates, and build a sustainable, scalable aesthetic business, this podcast is your roadmap.

Visit us at http://dermaestheticconsulting.com!

Guest

Rick Diaz

Rick Diaz is the Founder and CEO of Tier 3 Media, a leading marketing agency specializing in medical aesthetics, healthcare, and growth-focused businesses. With a background in sales, business development, and digital marketing strategy, Rick has spent nearly a decade helping aesthetic practices attract new patients, increase revenue, and scale sustainably.

Since founding Tier 3 Media in 2016, Rick has helped hundreds of medical spas, cosmetic practices, and healthcare businesses develop data-driven marketing strategies that generate measurable growth. Known for his expertise in patient acquisition, paid advertising, membership growth, brand positioning, and conversion optimization, he focuses on creating marketing systems that drive long-term profitability rather than short-term results.

Guest appearance on:

Med Spa Marketing That Actually Works