SELLING FROM THE CLIENTS VIEW

You might feel that your sales pitch and process is good. However, what does it sound like from the prospect or client's point of view. Flip your script to ensure you are targeting exactly what the customer is looking for and wanting. Sell how they would like to be sold and not how you like selling. What pushes client engagements?

Let's focus on when we are pushing the sale as finding the customer versus the customer coming to us. Here is the more complicated scenario of us taking our product to the prospect.

When we take a look at sales, look at it from the client's point of view. There are some things to consider:

• When are you approaching the prospect (time of day and mindset)
• How low is the barrier to entry (free samples)
• Is it clear what problem they are solving
• Can the prospect envision how their life will change with you
• What deliverables are they receiving (expertise)

Your pitch could be amazing in your mind. What does it look like for your client? Look at it from the client standpoint. How easy is it to do business with you?

What are we missing on this list? Reach out to us and let us know.
Scott Schlofman
Mike Williams

Scott Schlofman
Mike Williams

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