The Selling Podcast

SELLING WITH (PERSONAL) STYLE with HEATHER WILLIAMS

April 28, 2021 Season 2 Episode 16
The Selling Podcast
SELLING WITH (PERSONAL) STYLE with HEATHER WILLIAMS
Show Notes

Can fast can you pick up on personalities when someone answers the phone? When you read an email, can you pick up on personality styles?

In sales, you need to understand personality types and personal styles. Never assume that your customers will have the same buying styles! If you do, you are likely to brush off the conversation as, "that person was rude" or "they didn't seem interested."

Also, stop selling just to people who are like you. You can increase your market size by understanding personalities and how to best communicate. Heather Williams from Strategic Dynamics shares her expertise with us.

Some of the keys for this podcast:

  • Understand the personalities that drive people
  • Don't present to people in a way that is irrelevant to them
  • Conforming to different conversations is a must
  • There are specific conversations that you must use to connect with others

Please reach out to us about this conversation and others:
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