The Selling Podcast

SELLING WANTS NOT NEEDS... ENSURING HIGHEST VALUE

June 16, 2021 Mike Williams and Scott Schlofman Season 2 Episode 22
The Selling Podcast
SELLING WANTS NOT NEEDS... ENSURING HIGHEST VALUE
Show Notes

Rational vs Irrational buying is an interesting idea. What is rational purchasing vs irrational purchasing? Here are our thoughts... that are highly debated in this episode:

  • Rational buying - paying for something that will provide the net result of more time.
  • Irrational buying - purchasing something off of emotion only.

Nutnfancy spoke about "Two Kinds of Cool" in this link. First is performance and the second is emotional. We agree to some extent. Rational purchases typically are trading for "time back" because time is the only thing we can't buy and therefore, we want it most!

We also digressed in this episode a bit. Scott's focus is that the further one moves away from the purchase because it fulfills a need, the more skilled a salesperson needs to be. Mike believes that with a little training, anyone can do it. Where do you fit in this conversation? We want to hear from you!

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Also, the music was created by Jaxon. He does an amazing job! Please tell him that we sent you. His email address is: [email protected]