The Selling Podcast

WANTS VS NEED... SELLING THE FUTURE NOW!

June 23, 2021 Mike Williams and Scott Schlofman Season 2 Episode 23
The Selling Podcast
WANTS VS NEED... SELLING THE FUTURE NOW!
Show Notes

We take another run at selling wants versus needs. What we came to understand are the following points:

  • Easiest selling is when someone desperately needs something now.
  • The further you get from the need now, the incrementally harder it is to sell.
  • Bringing in the future immediacy would drastically increase sales.

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Shortage and scarcity creates interest as human beings. When we can't purchase something, like time, then we want it more. Mike is right when we shares that most people are focused in on immediate needs. These usually follow an irrational purchase based on instinct.