The Selling Podcast

STORY TELLING IN SALES - WITH TY BENNETT

August 25, 2021 Season 2 Episode 32
The Selling Podcast
STORY TELLING IN SALES - WITH TY BENNETT
Show Notes

Storytelling is crucial in sales and Ty Bennett (click link for his AMAZING podcast) is a master! He explains how, when, and why to share a story. If you want to connect and bring people into what you are doing, tell them a story! Ty says that personal stories are the best stories.

When are the times to use a story:

  1. Opening
  2. Closing
  3. Introducing
  4. Validating
  5. Overcoming Objections


Techniques to Tell a Story:

  • Don't just tell a story but RE-LIVE a story.
  • Create curiosity! Pro-tip, you need to ask a focused question:
    • "Have you ever had an experience like..."
  • Place your audience in the scene with you
    • "Imagine if..."
    • "If you had been sitting with me, you..."
  • Reinforce relatability
    • "Have you ever..."
    • "Can you imagine..."

These are small and subtle techniques to draw people into the story. Join the discussion as Ty explains how to create a personal connection with your audience. Learn his secrets for keeping the story conversational and placing your audience in the scene.

Join the conversation and reach out to us!
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