The Selling Podcast

HOW TO START A NEW BUSINESS

November 10, 2021 Mike Williams and Scott Schlofman Season 2 Episode 43
The Selling Podcast
HOW TO START A NEW BUSINESS
Show Notes

Four key steps to start a new business:

  1. Scalability
  2. Marketability
  3. Profitability
  4. Sustainability

For the next four weeks will will analyze the 4 aspects to starting a business.

SCALABILITY
Too many times, people build a business around one item. Without other channels, the business will never grow to be a larger size. While this might be the goal, jumping outside of the key market, will only confuse your customer base. 

How do you plan on growing?

Every sales process must have a plan or process. Don't think that you are too ridged by having a plan. Don't think that your personality will not shine through with a process. Having a methodology where you can scale and pass the process off to someone to repeat will allow growth. Your business will fail if you are the only one that can sell the good or service. 

Build the process by analyzing the end result. What are you trying to accomplish and with whom? Then work backwards with each buying decision. This will create a logical path towards selling your product. Lastly, build phraseology around this process and test it in the market. This will allow you to have a scaleable and repeatable process.

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