The Selling Podcast

REVAMPING A COMMODITY PRODUCT - WITH LOGAN HUNTER (PART 2)

January 26, 2022 Mike Williams and Scott Schlofman Season 2 Episode 54
The Selling Podcast
REVAMPING A COMMODITY PRODUCT - WITH LOGAN HUNTER (PART 2)
Show Notes

Logan Hunter  built Sleep Tight and the Forever Tuck in less than one year. How did this all come together so quickly?:

  • Setting the prototype and the proper questionnaire
  • When starting a business venture... don't run out of money. Budget for more than you think you will need (about 4 times as much.)
  • Advertising when something is completely different.
  • Everyone passes the Mom test but the Dad test is something completely different.
  • Dealing with commodities is getting a refit. There is a right way to do it and Logan shares what he has learned.

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