The Reality of Business
Welcome to The Reality of Business, the go-to podcast for insights, stories, and straight-talking advice on all things business.
With over two decades of running Reality Training, Bob & Jeremy have coached thousands, spoken at global conferences, and worked with businesses of all sizes - from start-ups to household names. Their experience, paired with their unique storytelling style, makes this podcast a must-listen for anyone looking to sell smarter, lead better, and think differently about business.
What You’ll Get
🎙️ Expert insights & strategies to transform your approach
😂 Honest, light-hearted discussions - no corporate jargon, just real talk
💡 Lessons from global business leaders & industry disruptors
🌍 Stories from working with world-renowned brands
Launched in June 2021 as Bob & Jeremy’s Conflab, the show has evolved into The Reality of Business, delivering thought-provoking discussions, entertaining banter, and actionable takeaways to help you navigate the challenges of modern business.
Why Listen?
📈 Want to sell more and manage better? We’ve got you.
💬 Looking for fresh perspectives on leadership & sales? You’re in the right place.
🎧 Need an engaging listen while you work, commute, or unwind? We’re here for that too.
🔗 Discover more about Reality Training & our work with global businesses: www.realitytraining.com
🎵 Original music by Charlie Morrell.
If you enjoy the show, leave a rating and review - we’d love to hear your thoughts!
🚀 Listen now & rethink the way you do business.
The Reality of Business
Guerrilla Marketing: Unexpected & Unforgettable Campaigns
What if marketing could be as surprising and impactful as guerrilla warfare?
In this episode of The Reality of Business, Bob – an enthusiast of military history – and Jeremy share insights into the art of ambushes and raids, translating these military principles into creative marketing campaigns that surprise and engage audiences in unexpected ways.
They revisit the revolutionary ideas of J. Conrad Levinson, the visionary of guerrilla marketing in the 1980s, whose concepts revolutionised the advertising industry. Think of iconic campaigns like the Marlborough Man for Marlboro cigarettes and Tony the Tiger for Kellogg’s Frosties – they’re proof of how unconventional tactics can leave a lasting impact.
Fast forward to today, where bold ideas drive the digital landscape. Remember the BBC's Dracula campaign or 3M’s security glass challenge? These viral campaigns didn’t just grab attention; they showcased the immense potential of guerrilla marketing. In this episode, we’ll also explore lessons from The Drum (publisher for the marketing and media industries), the role of soundtracks in branding, and the Fearless Girl/Wall Street Bull stunt in New York that sparked powerful conversations about gender diversity.
Whether you're a seasoned marketer or simply fascinated by unconventional strategies, this episode is packed with insights to inspire your next unforgettable campaign.
For more info, free resources, useful content & our blog posts, please visit realitytraining.com.
Reality Training - Selling Certainty
bob, um, thanks for coming in. I thought it was important that, uh, we met before the parents evening okay I mean that. That's, that's why I've asked you in, because, as you know, tomorrow is well your lower sixth parents evening, and we are in the final two years of you here at school.
Speaker 3:Yeah, that's right.
Speaker 1:Yeah, now your EPQ tutor has sent me your essay on guerrilla marketing.
Speaker 3:Oh, yes, I worked really hard on that Right.
Speaker 1:You're doing business studies A-level as well. I understand.
Speaker 2:Yes.
Speaker 1:But your EPQ, you very specifically chose guerrilla marketing yes, that's right. Yes, it's fascinating well, what do you think?
Speaker 3:it is well, if you look at what happens in the congo, the silverback guerrillas they have one, one major guerrilla who leads the pack, and what they do is they're in charge of everything and they fight the other guerrillas from the other packs as well. And the silverbacks, if they're really big, they can really hammer the other guerrillas, and that means they have more territory. You see, so what I've done is I've used that illusion of conquering territory, which means power, and I've used that illusion to bring it to life in my marketing essay.
Speaker 1:Now, you didn't get a high mark on your English GCSE. I need to just get a pen G-U-E-R-I-L-L-A Gorilla not Gorilla. Is that the Spanish spelling of gorilla?
Speaker 1:Very good, you did Spanish GSE and, as you know, it means war, little war in a sense Guerra is war, so but you've completely misunderstood what gorilla marketing is, so I suggest tomorrow that when your parents come, we don't mention this part of your studies in any way shape whatsoever. Okay, right, I'll see you on Monday. Welcome, ladies and gentlemen. You are listening to a new episode of the Reality of Business, and today we are talking about guerrilla marketing.
Speaker 3:Yes, and I think a lot of people will make mistakes similar to that of the 18-year year old there, jeremy, don't you when it comes to well, I think people think the spelling is guerrilla.
Speaker 1:Now we have we're lucky, ladies and gentlemen, to have a military historian here. So, bob, can you explain the concept of guerrilla warfare?
Speaker 3:I can. So a very good example of guerrilla warfare would be something like the Vietnam War, which is actually something I'm listening to a series of podcasts about at the moment. So the Vietnam War you had North Vietnam versus South Vietnam, supported by the Americans, and that was in the South, and those conflicts involved territory and battles for land, but underneath it all you had guerrilla warfare, which was a very famous offensive. They actually managed through guerrilla warfare to attack the American embassy in Saigon completely by surprise. That's what the Tet Offensive was. They couldn't have done that with standard, traditional land-based warfare. It had to be a guerrilla attack. So there we are. That's what it is.
Speaker 1:And I love the fact you know about the Spanish route route, I mean interesting. Sun tzu even talked about it, but didn't call it guerrilla, but he talked about guerrilla style tactics in the art of war. And your favorite roman general bob quintus, fabius maximus veroccusus, who actually had veruccas named after him.
Speaker 1:He, um, he did so so much marching around, he talked about it too, but it is, is it's sort of ambush? All those you know, sabotage, raid, yes, it's all of those tactics. So now we broaden into today's episode and we're talking about guerrilla marketing. You know, if we put the two things, things together, we're trying to astonish our audience, surprise them, shock them. It's not a typical planned out strategy, it's an ambush. It's it's barely legal, but it is legal. But I might be using, as we'll get into it, a sort of area or space, or I might be ambushing an event. I might be doing something that seems, should they be here?
Speaker 3:that's kind of yeah, actually, and actually thinking about it now, I can remember a couple of clear examples where I've seen it in my lifetime that I've never forgotten so I think if people get it right then you can see how the tactic absolutely works. But I'm wondering whether you will have them in your research.
Speaker 1:Well, we'll come to that. So, just as you've given us the sort of history warfare analogy, it's bordering on being illegal, but in most cases perfectly legal. It is a way of getting into people's minds, but not through conventional channels.
Speaker 3:Okay.
Speaker 1:Although there is a blurred line. Now we're in the digital age which we've come to.
Speaker 3:Yeah.
Speaker 1:It's also not and this is a horrendous joke that I've come up with or Hernandez, it's not also guerrilla marketing? The Cadbury's advert with the guerrilla playing the drums to In the Air Tonight by Phil Collins? That is famous gorilla marketing, but not that. So the term gorilla marketing is coined by J Conrad Levinson, 1933 to 2013. So, a business writer, he worked with lots of agencies and he wrote this book in I think it was 1984, 1984, 1985. I can check that he died aged 80 in 2013. So he's an ex-psychology student at the University of Colorado. He then goes and becomes working in ad agencies with Leo Burnett. He worked in London and he was creative director. He also joined JWT J Walter Thompson where, if you might remember, my mother worked as a PA. In the 1960s he became senior vice president of JWT. Some of his big things were the Marlborough man. So he's very famous. He was right behind the Marlborough man.
Speaker 3:Yeah.
Speaker 1:Huge campaign, pillsbury Doughboy, which is very famous in the US, the Sears Die Hard Battery, which was copied by Duracell Tony the Tiger for Frosties. I mean, how did that impact your childhood? Well, you're one of the only people I know who put sugar on top of Frosties. Oh, you have to If you're having Frosties you have to have sugar on top I mean that that was cornflakes with sugar for the children, that couldn't stomach the cornflakes. But but bob morrell, there he is.
Speaker 3:No, no, no, no putting on his sugar but surely, when you had standard cornflakes just as an aside and I think it is essential for listeners to understand this when you had cornflakes when you were younger, you sprinkled some sugar on top of the cornflakes, didn't you? You didn't just have them with milk.
Speaker 1:I did to start, but then I I didn't beyond that. I did to start.
Speaker 3:Yeah, I was able to have them without, I don't know how you, I like alpen without sugar as well. I think all cereals don't need any added sugar well, I think that frosties are at their best when you've got a nice film of white sugar on top. That's when it brings all the sweetness out of them.
Speaker 3:They're great. They are great. And also and I think that if you think about crunchy nut cornflakes now, which is the natural extension of Frosties these days, which makes them sound slightly healthier, but it's essentially brown sugar and nuts you can do the same with them. I don't so much put sugar on them these days, but in those days that was absolutely the thing to do.
Speaker 1:Well, tony the Tiger was working his magic. That's part of J Conrad Levinson's work. But then he gets into teaching and he goes and teaches at the University of California and he develops this term. He writes a bestselling book. It is 1984. He's done okay. He sold 20 million copies of Guerrilla Marketing.
Speaker 2:So that helped pay for his retirement.
Speaker 1:So he did fine. So he's where it all comes from, but of course, as we've already said, it's not new. Now, what's interesting? Now? Let's talk about the types now, and you'll love all this marketing bull ambient is that just a term for marketing or time for no one?
Speaker 1:gorilla marketing correct, yeah, yeah well, well, you've got ambient marketing which is sort of yeah out there, it's not, um, it's not necessarily traceable to a media channel. Okay, ambush, ambush marketing. And the most common type of guerrilla marketing with ambushes in the last 10 years are flash mobs so you're in a.
Speaker 1:You're in a train station, load of people come and they start singing something, and they're singing about milk or something who knows what, and you're going all right, stealth marketing creeping up on you and suddenly surprised. But this is the really interesting one astroturfing. Now, astroturfing is clearly fake grass. So you're creating a product and creating a spin and a hype around it, but it's completely fabricated. There is no hype. You are pretending there's a hype, so you could have a load of people rushing to a store, creating a fake queue to buy a product that's launched in that store that day. That's fake crowd hype. So you could have a load of people queuing outside a cinema.
Speaker 3:What's this like?
Speaker 1:We all want to see this film that's just released. So that will then get written about astroturfing. So you're creating completely manufactured hype.
Speaker 3:You could have, you know, rent a crowd almost so when I used to work on a magazine years ago called the industry standard, it was a consumer magazine and the week that it launched they paid people to sit on tube trains around London reading the magazine.
Speaker 1:That's astroturfing.
Speaker 3:Yeah, so you'd walk onto the train and there'd be 20 people all reading the same magazine and you'd go, wow, that must be good. That's a great idea, isn't it? And then you'd go and buy it.
Speaker 1:So as you see manufactured hype. It's not true. Now the other bit that gets slightly interesting is street, what they call street, but that does include outdoor, out of home, and what's interesting now is there's more effort put into outdoor advertising in the hope that it will be photographed and shared so it could even be packaging.
Speaker 1:So one of the examples I'll give straight away which probably might resonate with you and this was pointed out to me by Fraser, who runs Motus, a creative agency in Milton Keynes Oatly are particularly good at this, so that's oat milk. They use every section of their packaging to tell you about their carbon footprint. They say you don't need to read this, it's boring. Don't need to read this, it's boring. They'll do an outdoor ad of barista oat milk coffee saying this isn't online. We hope a barista sees this as he walks past it. That's very good, or she?
Speaker 3:That's nice picking out the person.
Speaker 1:We'd love a barista to see this ad so that they want to use our milk to make their coffee. And of course you might then photograph that. They did one in a series of posters on walls saying don. And of course you might then photograph that. They did one in a series of posters on walls saying don't worry, walk past. A poster has no emotions. It won't be offended if you don't read it. So they do things like that. They're quite good at generating hype. They're also trying to hold the dairy industry to account on their packaging saying here is what we use waters, tons carbon footprint to produce our oat milk.
Speaker 1:Why don't you share that dairy industry? That's interesting. Yeah, they're going for the cow. They are going for the non-green effect of drinking dairy milk.
Speaker 3:Just to come back on the idea that people will share the image. That reminds me years ago. I think our second most popular youtube video we ever did was a thing we talked about times square and the power of advertising and how you know millions of people probably per day roll up in times square, because if you go to new york, yeah, you're going to go to times square and there's nothing else to do but take photos of the ads.
Speaker 2:Of the ads.
Speaker 3:yeah, yeah, so there are these huge digital screens with these movable ads. You take pictures of them, take them home and say to your friends look, I was in Times Square and so again, you're passing on, you're sharing that ad and if it's clever enough and I've seen some amazing ones in places like Tokyo, where you have images stepping out of screens now and being amazing then you are going to share that with people who you meet. So I think that's good.
Speaker 1:Well, the world's most expensive ad slot is in the Super Bowl halftime in the United States. The Super Bowl, you know the final American football match of the year.
Speaker 3:So that's either side of the musical act then, because there's always a 12-minute music act that paid millions to do that. Oh, yeah, yeah.
Speaker 1:They've had Jay-Z, they've had the.
Speaker 3:Weeknd, all sorts yeah.
Speaker 1:But when you go in the halftime slot of the ad, that's the most expensive slot in the world. But then people say who was the halftime slot? So then you talk about the ad, yeah you could argue that that's getting a form of viral sharing, but slightly different to gorilla. So let's, let's go to what you've just said about outdoor advertising and how that gorilla effect. So a few few years ago, you and I we both at the same time picked up on this and we watched the BBC Mark Gatiss, dracula yes, indeed.
Speaker 1:Yeah very good With interesting actor playing Dracula called Clem or something, was he a Danish actor played.
Speaker 3:Dracula. He is now amazing in the first season of Bad Sisters on apple tv. That is a superb, very brilliant drama set in ireland and he is amazing as the baddie. In that he's a brilliant actor.
Speaker 1:I'm sorry to him. I've forgotten his name for this, but it's a name like clem or chem or something, but he played count dracula. Now they unveiled an ad and I've got all the stats here. I'm going to get you to try and guess them. So, on the 30th of december 2019, they installed two outdoor posters, one in birmingham, one in london with daggers as the sun came down and moved across.
Speaker 1:It created the shadow of dracula's face okay so so you've got the ad and in in the day you just go as loaded daggers sticking. They can't see anything as the sun. They angled the poster, the outdoor ad. It was cleverly worked out so that it would then produce the werewolfy face of dracula. Okay, now, how many articles were written about that ad?
Speaker 3:like proper articles oh loads, I would imagine 40 full-length articles okay content pieces shared online.
Speaker 1:People then took videos. There was a video taken of it. How many people watched that video? It's only uk.
Speaker 3:It's only dracula yeah, but it's still quite a lot yeah because you probably watch it more than once. Well, how many? People watched it, I don't know. Half a million, seven million okay so that's serious serious, serious, yeah. So that's the same principle as apple product launches that steve jobs used to do. Yeah, you're gonna share it steve jobs turns the world's media, arrives, he talks for half an hour and gets something like half a billion pounds worth of free advertising from that.
Speaker 1:I mean that's amazing.
Speaker 1:So I'm going to share another one, then I want to hear yours, then we're going to have a break and when we come back, we're going to talk about how you, listener, can create your very own guerrilla marketing campaign. Courtesy of the drum, which is a media company. I've taken their fantastic steps on how to do this. So I had a look at loads and I kind of picked my favorite. So this is 3m.
Speaker 1:3m are famous for the yellow sticky note, but they also make glass and Perspex products. So they installed in 2005 in downtown Vancouver, at the intersection of Broughton and West Pender streets, near a bus stop, stuck $3 million in between two panes of glass. A security guard stood next to him and said you're not allowed to use any implants, just using your feet. If you can smash this glass, take the $3 million, it's yours. So blokes with work boots and hard hats were saying are you having a joke? No sure, have a go. If you can smash the glass by kicking this glass in, take the $3 million inside. So the $ 3 million is wedged between two sheets.
Speaker 1:Yeah, yeah. So these blokes and various women start kicking the glass, kicking the glass. There's some shattering going on but there's no breaking and so no one keeps the 3 million. Now people are going. Are they mad? They could lose 3 million here. Someone with the right pair of work boots, steel toe caps could chip it. No one got it, so people had a go and that was sent all around the world. The thickness and the quality of 3M's glass.
Speaker 1:So that is complete guerrilla marketing. You might have had permission from the Council of Vancouver to install this temporary structure, but you're not paying a media mogul, you're not just creating an instagram campaign, you're not buying an ad on television, and yet, because we have phones and video, this is where the leverage comes in. Yeah, people are sharing it, which is the viral aspect. So what's happened? To guerrilla marketing since the birth of the internet? Is, you add, in the viral kick?
Speaker 3:it's not just the viral, it's the fact it becomes news. So if you're a local newspaper, website, media in that area, you're going to report that.
Speaker 1:Yeah, that's free you get that for free. Well, I love the fact you've said that, because that links me perfectly on to houdini. Harry houdini would go into a city and he would suspend himself out of the window of the company nearest to the local newspaper. So he'd be in Boston at the Boston Globe. He would find out which company was opposite the globe and he would tie himself out and he'd get lowered and so all the reporters going. Who's that? That's Houdini. He's doing a week of shows in in boston, brilliant, and they'd write about it. You know that's so clever. So houdini was the genius at just choosing. And he not only was he great in publicity, he was the ad, he did his own ads yeah, yeah, yeah, you've got to do your own ads.
Speaker 1:That's it yeah, well, the reporters would just go. That can't be him himself. No, no, he's now going to get out of that thing and climb back up the you know, extraordinary. So what about you? You said that you wondered if I had anything covered that you thought you loved as well in our advertising.
Speaker 3:So the one that I remember distinctly, uh, it would have been 1990 or 91, one of those years when the batman film came out the original one, one with Michael Keaton and Jack Nicholson, and everyone was wearing Batman t-shirts. That was the big, the big thing that that summer and I remember that there was one day at Wimbledon they were giving them out to people online to get into the Wimbledon championships, and I think there's one famous shot of an entire load of seats where every single person has got a batman t-shirt on so that's shown all around the world absolutely and this film has just come out it was just being launched that week, so you've got millions of people sitting with black batman t-shirts with the yellow image yellow
Speaker 3:yeah, yellow, yeah, and, and as you say, that goes viral, that becomes the story. Look how clever they were to get everyone wearing these t-shirts at wimbledon for one day and even days after. I think. If any shot of the crowd would have a number of batman t-shirts sitting in it, you couldn't get away from it now you love prince, but you do have to admit it's a questionable soundtrack, isn't it questionable?
Speaker 1:I couldn't, I couldn't agree more.
Speaker 3:There's to admit it's a questionable soundtrack, isn't it? I couldn't agree more. There's no doubt it's questionable.
Speaker 1:There's one or two OK tracks. What was the song that Prince wrote for it? Did he write three tracks for it? There were loads.
Speaker 3:There were quite a few. There was a main track that he wrote. There was one called I've Seen the Future. It was called the Future. It became a very good underground dance track but it was nothing like his other albums. But you know, I remember him talking about going on set and meeting Jack Nicholson and Prince felt he wasn't big enough star to go and talk to Jack Nicholson. Jack Nicholson was such a personality and such a kind of big guy that he couldn't go up to him because he was Jack you know.
Speaker 1:So another one that impressed me in my research is what's known as the Wall Street Bull guerrilla marketing stunt. So I can't remember which crash it was, but after one of the crashes you know the famous bull. They've actually got one in Birmingham as well, yes, they have, but you know the bull. On International Women's Day, a big global investment firm commissioned a copper statue of an equally defiant girl and placed her several yards in front of him, arms on her hips, staring down this symbol of Wall Street.
Speaker 3:Brilliant.
Speaker 1:And they were called State Street Global Advisors and the quote here is why they did this and the quote here is why they did this. A key contributor to effective, independent board leadership is diversity of thought, which requires directors with different skills, backgrounds and expertise. Today, we're calling on all companies to take concrete steps to increase gender diversity on their boards and have issued clear guidance to help them begin to take action. So that costs 360,000. They're a 2.5 million trillion global investment firm, but they commissioned an artist to make this girl stuck there illegally and of course, that goes all around the world. Gender diversity, international Women's Day Amazing, you know a piece of art.
Speaker 1:I probably then sold it. So what we're going to do now is we're going to take a break and then, after the break, we're going to come back and we're going to look at how you can create your very own guerrilla marketing campaign. See you after the break.
Speaker 3:Let's do it.
Speaker 2:Thank you for listening to the reality of business At Reality Training. We believe in training that's not just informative but transformative. With over 20 years of experience, we've honed our approach to deliver real, measurable change. See what we can do for your business at realitytrainingcom.
Speaker 1:Welcome back, bobbie. So how do you do your very own guerrilla marketing? And I mentioned this is from the drum, support from them. So, number one, you've got to fuse the mission with the medium. Now a good example of this a horrible horror film, and as I read this I went, yeah, I remember this called smile came out, really horrible film. So what they did was they put people standing acting like zombies, smiling in crowds, so they immersed these, these people to pay, to be weird amongst other people, so that they felt creeped out, and that helps promote the film, because and they did it.
Speaker 1:I believe they did it in theme parks where people were discussing it. So you're choosing. What's our mission to do this? Is it to scare people? Shock people, and what's the medium that we do it in? The next thing is don't neglect the big idea, because sometimes you think it's oh, it's too crazy, too big, Is he too big? But if you absolutely go for it and the idea is really strong and you really believe in it, I think that's the only way you're going to make impact. People say, oh, could we just do this a little bit? I think sometimes it has to be so big because it's a bit ambient, you know, at the expense of a big idea.
Speaker 1:So if you do have a big idea, you've got to go for it. The next thing is you've got to try and reach specific groups. So the wall street example is brilliant because they're trying to reach just that group. So the positioning of the bull, you go for it. If you were trying to affect the government on arts, culture or something, you might go for the edinburgh festival if you were to trying to talk about waterways. You do something on a coaster location. So location is quite important of where you put yourself.
Speaker 1:It isn't just let's walk around a town handing out flyers, it's trying to think of it. And the second thing, which is very obvious, or the final thing, the fourth thing, is get something that people will talk about. Not only do they want to do a photograph, they want to say how it's provoked, their thought Is it humorous, is it scary, is it shocking? Is it scary? Is it shocking? What's the sort of self-examination that you might go through so that if you're invited to somebody's house for a bite that weekend, you would bring it up? You'd say I don't know if you heard, this week I'm going to have you plastered something across an area that's going to get virally shared, but it's very hard to do it. So I was thinking how could we do a guerrilla marketing campaign?
Speaker 1:I'm just thinking train yeah, have you got any immediate thoughts?
Speaker 3:but how a training company would. Yeah, the first question is where? So your location question is a very important one there. So the the wall street one I get there is that that bull is an absolute image of something that everyone walks by, everyone knows, knows of. Where is there something that defines what we do? I don't know, I don't know where that is. Somewhere in the city, possibly Somewhere related to maybe something around training, business, education, business colleges, possibly Something around that. But it would be very hard for us to define that location. That's the first thing. The people again it's a very difficult thing to think who are those absolute individuals that we want to see? Whatever it is we're doing and I suppose that's what social media does with videos and stuff is you hope that the viral shock of those videos gets to those people that you're trying to get to. But the getting to individuals and for us it's only a very few individuals is much harder.
Speaker 1:My idea is not formed and it's rather weird, so you're gonna have to help me.
Speaker 3:But they said, if it's a big vision, go for it.
Speaker 1:Well, it needs help. So I was watching the documentary this week with prince william we can cure homelessness. That's his campaign. He's picked five cities to do it. My take on that, which isn't worked out at all, is not homeless yet, and it's by people who've not been trained. Because they're not trained, they can't do their jobs properly, which means they'll be unemployed and they'll become homeless. So you put the effort and the investment back on companies that they're just not investing in their people that they're disposing of people.
Speaker 1:Now, there isn't a reason why people become homeless, but the reason why people lose their job when they can't do their job is, if they can't do it, someone's got to train them to do it, so it's kind of like not homeless yet.
Speaker 3:So another option on that would be rather than look at what the worst possible, catastrophizing, lowest common actuality could be, you could flip that to what could this training actually help you achieve for your life?
Speaker 1:Well, you could, but, as we know, people buy. People buy cures, not preventatives, and people don't, don't really care about what they're going to make.
Speaker 3:They're more scared about what they're going to lose I get that, but I think maybe making the illusion between learning something and being homeless is quite a leap but you're saying learn something and what you could have, so would you play? Would you play on the?
Speaker 1:greed of the owner.
Speaker 3:So train your people, get your island home you know maybe we always talk about it a bit that these are skills for life. Yes, if you think about what skills give you once you've learned them and what they give you over your, your lifetime, then it is quite a big aspirational thing. But how you would create that and to make someone go, oh god. That's a really important message. We've got to invest in that. It's a tough one. It's a tough one, but it's worth having a meeting about it is.
Speaker 1:Right, Bobby boy, I hope you have enjoyed that and listeners have so nice little half hour or so episode for you there on guerrilla marketing.
Speaker 3:And I'd also like to say that if other listeners have seen some guerrilla marketing which has really blown their minds, we'd love them to talk about it in the review section or to send us a note. You can message us through all the various platforms that we're on. We'd love to hear about some great examples. I think this is a subject we'll return to because, as we see these things occur, it would be a great thing to talk about, because I wonder not just about the promotional aspect of it, but how that feeds through to sales. With Apple, it's easy they launch a new iPhone, they're going to sell iPhones, but what about other companies who've launched something using this, and how has that fed through to products or sales or services that they're trying to get rid of? I'd be interested to see more about that. So I think we'll return to this.
Speaker 1:And there's so much on social media and so much of it is poor. Wouldn't it be great to have interesting debates? Topicalities yeah provocations, topical things that actually lead back to a company or a service. It would be. It'd be more intelligent marketing. All right, thanks for tuning in, thanks for listening and remember you can share this with anyone who might be interested. Very interesting thanks, jay.
Speaker 3:See you on the next one. Ciao for now. Thank you.