
The Business Behind Your Business
Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.
From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.
The Business Behind Your Business
Latest Episodes
The Happy Leader: Building Trust, Culture & Connection in Business

Digital Asset Disaster: How to Protect Your Brand Before It’s Too Late

Beyond Survival: Strategic Turnaround Tips with James Martin

From Profit to Purpose: Attracting Gen Z and Building a Mission-Driven Business

Inside the Minds of Your Customers: Using Values to Drive Business Growth

Contributors
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Grow Your Business
Paul Sweeney