
The Business Behind Your Business
Conversations to help your business grow and thrive. It's like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems (and solutions) faced by business owners. In our 15 to 20 minute podcasts, we’ll discuss information and advice from qualified, experienced professionals to help you create a great business. Running a business is hard. And no matter how experienced you are in your business you’ll run into unexpected issues. Whatever is happening to your business now, it has likely happened to plenty of business owners before. The Business Behind Your Business will be bringing the team of expert advisors to you, sharing their experience, tips and case studies to help you run a great business. Hear from expert advisors including Business Accountants, Business Advisors, Lawyers, Insurance Brokers, Finance Brokers, Information Technology (IT), Sales, Marketing, Human Resources, Financial Advisors, Business Restructuring, Business Turnaround, Systems Design and Implementation, and Strategic Planning.
Podcasting since 2020 • 168 episodes
The Business Behind Your Business
Latest Episodes
Business as Unusual: Thriving in a Changing World
In today’s fast-changing business landscape, survival isn’t just about cutting costs—it’s about adapting, innovating, and thinking long-term. In this episode, we sit down with Rick Yvanovich, an experienced entrepreneur and business strategist,...
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Episode 168
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32:47

Trapped in Your Business? How to Escape the Hub-and-Spoke Model
If you're a business owner who feels overwhelmed, overworked, and constantly in the thick of everything, this episode is a must-listen. Host Paul Sweeney takes a deep dive into the "hub and spoke" model—a common but problematic setup where ever...
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Episode 167
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12:55

Surviving and Thriving in a Crisis: Lessons from a Crisis Management Expert
Are you prepared for the unexpected? Every business will face a crisis at some point—whether it’s a PR disaster, a supply chain breakdown, or a financial emergency. But the difference between businesses that survive and those that struggle ofte...
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Episode 166
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34:22

Fixing Your “Frankenstein Business” – How to Attract the Right Clients
Are you attracting the right customers for your business, or are you stuck in a cycle of working long hours for clients who aren’t the right fit? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Ma...
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Episode 165
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28:25

Revolutionizing Board Meetings: How Zeck is Changing the Game
One of the most time-consuming and frustrating challenges faced by businesses are meetings, and especially board meetings. From chasing down reports to dealing with last-minute changes and version control issues, the process can quickly become ...
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Episode 164
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28:11

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Grow Your Business
Paul Sweeney