The Business Behind Your Business
Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.
From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.
Episodes
196 episodes
ESG Made Simple: A Roadmap for Small Business Success
If you think ESG (Environmental, Social, and Governance) only applies to big corporations, think again. In this episode of The Business Behind Your Business, host Paul Sweeney welcomes back author and small business champion Bronwyn Re...
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Episode 196
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35:31
From Architecture to Real Estate: The Power of Vertical Integration
Building a business that lasts isn’t about luck, start-up capital, or chasing every new trend—it’s about discipline, structure, and creating harmony between your work and personal life. In this episode of The Business Behind Your Business
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Episode 195
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39:31
How to Keep Your Human Voice in a Digital-First World
In today’s digital world, it’s easy to get caught up in chasing algorithms and producing content at scale—only to lose sight of the real goal: connecting with people. In this episode of The Business Behind Your Business, host Paul Swee...
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Episode 194
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31:49
Niche Marketing: Why Less Is More for Business Growth
In today’s digital world, standing out as a small business feels harder than ever. Between endless noise, flashy marketing tactics, and conflicting advice, many business owners are left frustrated with wasted time and money. But what if narrowi...
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Episode 193
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30:30
Unlocking Hidden Value: Turning Your Business Into an Asset
Too many business owners chase revenue while overlooking the bigger picture—building wealth and long-term value. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with Stephanie Hayes, business and exit str...
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Episode 192
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28:35
Why Sales Don’t Equal Success (and What to Focus on Instead)
Are you chasing sales but still struggling to see money in the bank? In this episode of The Business Behind Your Business Podcast, financial strategist and Profit First professional Pam Jordan explains why focusing on revenue alone is ...
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Episode 191
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28:08
From Idea to Market: How to Use Intellectual Property to Drive Growth
If you’ve ever had a great idea for a product or brand but weren’t sure how to protect it—or whether it was even worth pursuing—this episode will change how you think about intellectual property. In this conversation, Paul Sweeney speaks with J...
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Episode 190
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35:40
The Prosperity Plan: Preparing Your Business for the Next Generation
Succession planning isn’t just about passing on a business—it’s about protecting your legacy, preserving value, and ensuring the people you care about aren’t left scrambling when you’re gone. In this episode of The Business Behi...
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Episode 189
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31:59
Permission to Be Imperfect: A Real Talk on Parenting & Business
Can you really be a great entrepreneur and a present parent at the same time?In this heartfelt and honest episode of The Business Behind Your Business, host Paul Sweeney is joined by Dan Peterson — founder of Flip Switch ...
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Episode 188
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31:17
The LinkedIn Mistake Most Business Owners Make (And How to Fix It)
What if your next great client is already looking at your LinkedIn profile—right now—and you’re sending them away?In this episode of The Business Behind Your Business, host Paul Sweeney sits down with LinkedIn strategist and aut...
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Episode 187
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29:47
How to Win Again: Business Strategy Inspired by Sport
If you’ve ever played a sport—and especially if you’ve tried to turn your sporting passion into a business—this episode is a must-listen. Paul Sweeney sits down with Pete Moore, founder of Integrity Square and the driving force behind the HALO ...
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Episode 186
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29:28
Feeling Stuck? How to Break Through with Your Unique Leadership Style
Are you feeling stuck in your business—like you're pushing a boulder uphill with no reward in sight? In this episode, business coach and leadership expert Liz Wolfe joins host Paul Sweeney to unpack why hard work isn’t always the answer, and ho...
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Episode 185
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32:42
Stop Running on Empty: Build a Profitable Business with Profit First
If you've ever looked at your business bank account and wondered, “Where did all the money go?”—this episode is for you. Discover why so many small business owners feel frustrated when their business shows a profit on paper but has no ...
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Episode 184
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25:59
Why Emotional Engagement is Your Business’s Hidden Superpower
In today’s crowded digital landscape, where businesses fight for attention and AI-generated content floods every channel, one element consistently cuts through the noise: genuine emotional connection. In this episode of The Business Behind ...
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Episode 183
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27:34
Why Your Business Needs Your Voice: Mastering the Art of Speaking
Public speaking is no longer just for TEDx headliners or CEOs on giant stages. Whether you're pitching to clients, speaking at industry events, or simply leading a team meeting, how you communicate can determine how your business is perceived. ...
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Episode 182
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25:17
Stand Out in a Noisy World: Scaling Meaningful Marketing with AI
In an era flooded with AI-generated content and marketing noise, how do small and medium-sized businesses truly stand out? This episode delivers a fresh, deeply human perspective on how to use AI—not just to produce more content, but to create ...
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Episode 181
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26:09
Unlocking Human Behaviour: The Business Case for NLP
If you’ve ever been frustrated by a team member, confused by a client’s behaviour, or struggled to influence outcomes in your business—this episode is for you. Host Paul Sweeney welcomes experts Josh Davis and Greg Prosmushkin to explore the po...
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Episode 180
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32:05
The Happy Leader: Building Trust, Culture & Connection in Business
How to Lead with Happiness, Hope, and Human Connection—Even in Tough TimesIf you're a small or medium business owner struggling with team morale, leadership challenges, or just the daily grind of running a business, this episode...
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Episode 179
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33:08
Digital Asset Disaster: How to Protect Your Brand Before It’s Too Late
Imagine waking up to find your website gone, your email list inaccessible, or your brand’s identity being misused online—and you have no idea how to take it back. That’s the nightmare too many business owners face because they’ve unknowingly ha...
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Episode 178
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26:19
Beyond Survival: Strategic Turnaround Tips with James Martin
Why should you care about restructuring your business—especially when things seem to be going fine? Because waiting for a crisis to act could be the most expensive decision you ever make. In this episode, turnaround expert James Ma...
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Episode 177
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31:50
From Profit to Purpose: Attracting Gen Z and Building a Mission-Driven Business
Work That’s Worth It: How Purpose Transforms Performance with Georgi EnthovenIn a time when attracting and retaining great talent is tougher than ever, especially among Gen Z workers, are you approaching employee engagement
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Episode 176
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30:31
Inside the Minds of Your Customers: Using Values to Drive Business Growth
Why understanding your customer’s values can unlock serious business growthAre you missing the mark with your customers—and don’t even know it? In this episode of The Business Behind Your Business, host Paul Sweeney sit...
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Episode 175
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33:34
From Survival to Strategy: Michelle Campbell on Taking Control of Your Business Finances
Financial literacy isn’t just a buzzword — it’s a survival skill for business owners. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with tax expert and financial educator Michelle Campbell about the hid...
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Episode 174
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31:03
From Clicks to Customers: Practical E-Commerce Tips for Growth
Ready to sharpen your e-commerce strategy and stay ahead of the curve?In this episode, Matthew Stafford joins us to share real-world tips and forward-thinking advice to help business owners thrive in the ever-evolving world of online ret...
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Episode 173
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32:15
Scaling Soulfully: How Stephen Ridley Built a Global Music Movement
What happens when you stop following the rules—and start following your passion? In this inspiring and insightful episode, Stephen Ridley shares how he built a globally recognized music brand, grew an online academy that now teaches over 1.2 mi...
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Episode 172
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50:32
