The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Turning Your Passion into a Business
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Are you ready to turn your passion into a business? Sister2Sister pop duo did exactly that when they opened the popular Sister2Sister School of Singing in 2004. They successfully moved from a performance career to balancing running a singing school with being professional freelance, session vocalists. So how did they do it?
Learn about the exciting journey of Sharon and Christine Muscat and find out why profitable, thriving businesses require more than just passion.
Sharon and Christine Muscat are bonafide industry veterans beginning their music careers as a recording artists and signing deals worldwide with Mushroom, Sony and Columbia Records in their early teens. They toured extensively over 25 countries to promote the release of their self-penned music. Along with thousands of performances and promotional appearances, their multi-platinum releases won for them an ARIA Award and took them on the road with Britney Spears on her ‘Oops I Did It Again’ world tour in 2000. Together, the sisters graced some of the world’s biggest stages including London’s Wembley, New York’s Madison Square Garden and Sydney’s Entertainment Centre.
As freelance, session vocalists based in Sydney, both sisters lend their voices to television and film and regularly provide backing vocals to international and local recording artists. They have featured on countless recordings, tours and live performances for the likes of Boy George, Guy Sebastian, Macklemore, Vance Joy, Jessica Mauboy, Ben Lee, Leo Sayer, Human Nature, Anthony Callea, Michael Bolton and just recently wrapped up an Australian wide arena tour with Delta Goodrem.
As formidable vocal educators both Christine and Sharon have over 20 years experience. Vocal certifications include Level II Instructors with the Institute for Vocal Advancement and Seth Riggs’ Speech Level Singing Technique as well as completion of Levels 1 & 2 of the Estill Voice Method and Estill Advanced Workshop and continue their professional development as teachers and performers.
In 2004, the sisters founded the Sister2Sister School of Singing - a specialised singing school offering singing lessons, music lessons, drama, musical theatre and non-competitive, recreational dance classes along with varied workshops and ample performance opportunities. Classes are delivered face-to-face from their Sydney studios and online, worldwide. The business has won many local business awards over the years along with Christine and Sharon being named Young Entrepreneurs of the Year at the NSW Business Awards. As a natural extension to their business, Christine and Sharon have have formed alliances with labels and managers across the country developing their artists in readiness for the world stage. Both sisters are fiercely passionate about nurturing up-and-coming artists and working with established vocalists to maintain vocal health under commercial demands.
https://thebusinessbehindyourbusiness.com/
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