The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
2024 - A Year in Review
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In this reflective episode of The Business Behind Your Business, host Paul Sweeney recaps key insights from 2024 and provides actionable advice for setting your business up for success in 2025. Paul emphasizes the importance of revisiting your business's purpose and strategy, systemizing operations, leveraging technology like AI, and empowering your team to achieve their best. With highlights from discussions on avoiding burnout, improving team accountability, and aligning efforts with a crystal-clear strategy, this episode is packed with practical tips to make the new year your best one yet.
Check out some of the 2024 episodes here:
153 - From Strategy to Sales: Weekly Sprints for Business Growth
152 - From Burnout to Brilliance: Transforming Workplace Culture
151 - Breaking Free from Day-to-Day Operations: Systemise Your Business
150 - Building Wealth Beyond Business: Property Strategies for Business Owners
149 - Cracking the Code: Quality Certification Simplified
148 - Why 80% of Marketing Fails: The Strategic Missteps Businesses Make
147 - Scaling with Structure: Garrett Delph on Fixing Chaos in Business
146 - From Overworked to Architect: Bradley Hamner’s Blueprint for Business Freedom
145 - Using AI for Business Success
143 - Spotting Employee Red Flags: Navigating Employment Challenges in SMEs
141 - The Great Wealth Transfer
139 - Mastering Business Storytelling with Video Marketing
137 - Adapt or Vanish: Navigating Business Disruption in the Age of AI
136 - Unlocking Opportunities: Navigating Business in Uncertain Times
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