The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
The Essential Start-Up Toolkit: Insights from Peter Deans
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Starting a business is easier than ever, but building a successful one? That’s the real challenge. 🚀 Many entrepreneurs dive into start-ups without fully understanding the risks, market demands, or financial pitfalls—leading to failure before they even get off the ground.
In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Peter Deans, business advisor and author of The Start-Up Toolkit: A Step-By-Step Guide for Founders. Peter shares the biggest mistakes start-ups make, the essential steps every entrepreneur should take before launching, and how to navigate the unpredictable world of start-ups.
💡 What You’ll Learn in This Episode:
✔️ The top reasons why most start-ups fail (and how to avoid them)
✔️ The importance of market validation before launching your business
✔️ How to manage finances so you don’t run out of cash too soon
✔️ Why customer feedback is critical for business growth
✔️ Key strategies for risk management and adapting to change
Whether you're launching your first start-up or looking to refine your business approach, this episode is packed with practical insights to help you build, grow, and sustain a profitable business.
🔊 Tune in now and set your start-up up for success!
Get Peter's book here: www.goruworld.com
Peter Deans is currently Chair and Non-Executive Director of NerdWallet Australia, NonExecutive Director of the start-up equities trading platform Trade for Good, and Board Member of the global industry body for RegTech, The RegTech Association. Peter is also an advisory board member for several fintechs and start-up companies. Peter Deans is a former Chief Risk Officer and is today an industry leading risk management and strategy advisor through his firm, Notwithoutrisk Consulting. Peter is a regular contributor to a range of strategy, risk and finance publications including Company Director Magazine (Australia), Director Today (India), FINSIA (Australia) and The Asian Banker (Singapore). Peter was awarded Australian Banking & Finance magazine’s Chief Risk Officer of the Year award in 2014, 2015, 2016 and 2018. Peter is also the Creator & Founder of the 52 Risks® management framework (www.52Risks.com).
Email pdeans@notwithoutrisk.com
Phone +61 402 222 193
Website www.notwithoutrisk.com
X @deans_risk
https://thebusinessbehindyourbusiness.com/
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