The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Fixing Your “Frankenstein Business” – How to Attract the Right Clients
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Are you attracting the right customers for your business, or are you stuck in a cycle of working long hours for clients who aren’t the right fit? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Marama Carmichael, CEO of Oracle Tree, to uncover why so many business owners struggle to find their ideal customers—and how to fix it. If you’re tired of feeling like your marketing efforts aren’t working or that your business has drifted away from your original vision, this episode is packed with actionable insights to help you turn things around.
Marama shares how many entrepreneurs unknowingly create what she calls a Frankenstein business—taking on any client that comes their way, working unsustainable hours, and losing sight of their purpose. She explains why defining your ideal customer is critical for business success and breaks down practical strategies using her Marketing Tree framework. From clarifying your messaging to choosing the right marketing channels, Marama provides a step-by-step approach to help business owners attract high-quality clients and build a brand that truly resonates.
By the end of this episode, you’ll learn how to refine your marketing strategy, avoid common mistakes that waste time and money, and create a business that supports your goals—rather than one that drains your energy. If you're ready to take control of your marketing and build a business that aligns with your vision, this is an episode you won’t want to miss!
Get Marama's book here: Fixing Frankenstein - How to take the monster out of running our small business
Marama Carmichael is an industry-leading business growth consultant, digital strategist, mentor and author.
As CEO of Oracle Tree an award winning digital marketing agency and with over 25 years of experience in business, she knows what it takes to build digital strategies that convert.
She is dedicated to helping business owners work smarter (not harder!) to reach ambitious growth milestones and tackle business obstacles head-on. She is highly skilled at helping people get to the core of what is important to them and tap into their own set of unique talents and natural strengths to leverage them for growth. Professionally, she is driven by her passion to help the world prosper through giving back. She is the author of Amazon Best Seller : "Fixing Frankenstein - How to take the monster out of running our small business"
Marama lives on the Gold Coast in QLD Australia, and in her free time loves Latin dance and, of course, the beach.
LinkedIn
www.oracletree.com
Free lunchtime workshops
Oracle Tree resources
https://thebusinessbehindyourbusiness.com/
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