The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Sales Without the Sleaze: How to Win More Clients with Authentic Follow-Ups
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Struggling to close deals? Losing potential customers because you’re not following up effectively? You’re not alone—most business owners and entrepreneurs give up after just two or three follow-ups, missing out on massive sales opportunities. In this episode of The Business Behind Your Business, sales expert Jacob Hicks shares why consistent follow-up is the secret weapon for increasing conversions, building stronger client relationships, and ultimately growing your business. If you’ve ever hesitated to follow up because you didn’t want to be "pushy," Jacob has the strategies and mindset shifts you need to change your approach—and your results.
Jacob brings his years of sales experience to break down:
✅ The 10x10 Follow-Up System that keeps you top-of-mind without annoying your leads
✅ How to use CRM tools to automate and streamline follow-ups
✅ Why most sales happen after the 9th follow-up—and how to make sure you don’t stop too soon
✅ How to follow up with authenticity so you build relationships, not just transactions
Whether you’re a business owner, entrepreneur, or salesperson, this episode will give you practical, actionable techniques to improve your follow-up game and close more deals—without feeling pushy.
Jacob Hicks is a coach and keynote speaker with over a decade of experience transforming lives and businesses. Thanks to 10 years in sales, Jacob has a knack for identifying what drives lasting success and delivering implementable strategies to help clients achieve it. Podcasters love working with Jacob because of his practical insights and engaging storytelling that leave audiences inspired. Known for his strong follow-up systems and mindset-driven coaching, Jacob empowers clients across industries to overcome challenges, implement sustainable systems, and move forward with confidence.
https://thebusinessbehindyourbusiness.com/
Connect with us:
Facebook
LinkedIn
Twitter
Instagram
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
