The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Why Your Business Needs Your Voice: Mastering the Art of Speaking
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Public speaking is no longer just for TEDx headliners or CEOs on giant stages. Whether you're pitching to clients, speaking at industry events, or simply leading a team meeting, how you communicate can determine how your business is perceived. In this episode, Carmen Sederino, founder of Illuminated Story, reveals how small and medium business owners can turn public speaking from a fear into a business growth weapon.
Carmen shares how even the shyest business leaders can learn to deliver powerful, memorable messages—from one-on-one conversations to major keynotes. You'll hear practical, real-world tips for overcoming anxiety, shifting your mindset, and presenting in a way that creates real connection with your audience. This episode is packed with tools to help you stop hiding and start showing up with confidence and clarity.
💡 What You’ll Learn:
- Why public speaking is one of the most powerful marketing tools for small businesses
- How to overcome fear and anxiety before speaking
- Practical breathing and mindset techniques to calm your nerves
- The biggest mistakes people make when using PowerPoint (and how to fix them)
- How to transform any speaking opportunity into new business leads
Whether you’re an introverted expert, a numbers-driven accountant, or a passionate founder with a mission, this episode will show you how to bring your message to life—and why your audience needs to hear it.
Carmen Sederino is the founder and visionary behind Illuminated Story, a revolutionary approach to transforming high-stakes presentations into unforgettable performances. With a unique blend of theatrical artistry, business acumen, and communication expertise, Carmen has established herself as the premier strategist for leaders seeking to elevate their public speaking from mere words to lasting impact. Drawing from her background in theatre and two decades of experience in corporate business, Carmen crafts bespoke experiences that push the boundaries of traditional keynote presentations. Carmen's work architects moments that move markets, shape opinions, and catalyse change. For those who understand that true leadership is about more than just being heard—it's about being unforgettable—Carmen Sederino and Illuminated Story offer the ultimate pathway to commanding the spotlight and leaving a lasting legacy.
https://thebusinessbehindyourbusiness.com/
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