
The Business Behind Your Business
Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.
From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.
The Business Behind Your Business
Permission to Be Imperfect: A Real Talk on Parenting & Business
Can you really be a great entrepreneur and a present parent at the same time?
In this heartfelt and honest episode of The Business Behind Your Business, host Paul Sweeney is joined by Dan Peterson — founder of Flip Switch Social Media, and father of three — for a real talk about the challenges of entrepreneurship and parenting.
If you're a business owner trying to juggle growing a business while showing up for your family, this conversation will resonate deeply. Dan shares how he’s learned (and is still learning) to give himself grace, why balance is a myth, and how embracing imperfection has actually made him a better parent and entrepreneur.
You’ll walk away with:
- A new mindset around "balance" between business and family
- Practical insights for handling guilt and internal pressure
- Encouragement to re-centre on why you started your business in the first place
- A reminder that showing up — even imperfectly — still counts
Whether you're a parent running a business or someone who supports one, this is a must-listen episode that acknowledges the messy, meaningful, and beautiful overlap of work and life.
Dan Peterson has 25+ years of experience in small business management and ownership. Most recently (in 2012), Dan founded FlipSwitch Social Media, a nationally recognized, award winning social media agency that helps small to midsize businesses grow using the power of social media.
Dan aims to help motivate and guide other entrepreneurs and businesspeople using his diverse range of experience across multiple genres of business.
Dan is also a singer-songwriter acoustic guitarist who performs throughout Chicagoland on a regular basis.
In 2008 Dan married his amazing wife Amy, and is the proud father of three daughters: Kylie, Taylor and Brooklyn.
https://thebusinessbehindyourbusiness.com/
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