The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Why Most Professionals Get the Jump to Business Ownership Wrong
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Is it possible to build wealth and freedom without quitting your day job or sacrificing your family life?
In this episode of The Business Behind Your Business, Paul Sweeney is joined by Billy Keels, former corporate executive turned entrepreneur, to explore a smarter path to generational wealth. If you’re a high‑performing professional who feels stuck on the corporate treadmill but unsure how to create freedom without blowing everything up, this conversation offers clarity, perspective, and a proven alternative.
In this episode, you’ll learn:
- Why clarity is the real first step to making your 9–5 optional
- How to protect your career while building something on the side
- The difference between creating a job and building a true asset
- How to avoid burnout by designing your business on purpose
If you’re successful on paper but craving more control over your time and life, this episode offers a practical place to start.
Billy Keels is an expert executive coach, best-selling author, and host of the top-ranked "Going Long Podcast with Billy Keels”. As an internationally renowned business strategist, Billy boasts over two decades of experience leading global teams generating over $500 million as a top sales leader at SAP and working alongside household names like Michael Dell, Bill Gates, Ken Chenault, John Chambers and more. Through his podcast and national best-seller "Grow Your Money the Smart Way," Billy shares strategic and actionable advice on how to make your corporate role optional.
Whether founding a private equity firm raising over $12.5 million with Accredited Investors or advising Fortune 500 clients, Billy draws on his experience from working in over 80 countries. Based in Barcelona, Billy Keels is the go-to Strategic Advisor for enterprise-level executives who want to excel in their careers while safely and securely building an additional stream of predictable income so that
their jobs become optional. He has worked with leaders from industry titans like SAP, Oracle, Salesforce, and Microsoft on multiplying their options from within
their current role.
Fluent in five languages, he has spoken at prestigious venues worldwide on his
approach for unlocking new professional and personal opportunities.
Billy's mission is helping mid 6 & 7 figure executives achieve extraordinary career growth without requiring a change in employment. He provides a blueprint for excelling in your career, leveraging your transferable skills, and building your business on the side. Accomplish this while maintaining your current career’s security and stability!
https://thebusinessbehindyourbusiness.com/
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