The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
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The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
The Hidden Value Problem: How Creators and Businesses Lose (and Recover) Millions
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In a digital world where it’s easier than ever to create and distribute content, many business owners and creators are unknowingly losing value from the assets they’ve already built. In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Paul Goldman, Founder and CEO of Muserk, to explore how hidden value slips through the cracks — and how technology can help recover it. Using the music industry as a case study, the conversation reveals why protecting and properly managing creative assets is now a critical business skill, not just a legal concern.
What You’ll Learn in This Episode:
- Why a significant portion of global royalties never reach their rightful owners
- How missing data, poor documentation, and unclear ownership quietly erode asset value
- The role AI and technology play in tracking, protecting, and monetising intellectual property
- How music catalogues are valued, bought, and sold as investment assets
- Practical lessons business owners can apply to protect their own brands and digital assets
This episode highlights a powerful truth: value creation doesn’t end once the work is done. Through insights from the global music industry, Paul Goldman shows how clear agreements, accurate data, and the smart use of technology can transform overlooked assets into long‑term value. The lessons extend well beyond music, offering business owners a fresh perspective on protecting what they’ve built and uncovering opportunities already within reach.
Paul Goldman is the Founder and CEO of Muserk, a global digital rights management company dedicated to ensuring music and video creators are properly compensated in today’s fast‑moving digital economy. Through Muserk’s patented Blue Matter™ AI platform, Paul has helped uncover millions in lost royalties by enabling accurate, large‑scale rights administration across streaming platforms, social media, and digital services worldwide. Since its launch, Muserk has grown to represent over 20 million works across 98 countries and has been recognised multiple times on the Inc. 5000 list and is one of America’s fastest‑growing private companies.
Before founding Muserk, Paul spent decades as an award‑winning composer, producer, and creative entrepreneur. A graduate of Berklee College of Music, he built a successful career in New York City creating music, sound design, and visual content for film, television, advertising, and major global brands. His discovery that significant international royalties from his own work were never being collected led him to build Muserk with a clear mission: to create a transparent, technology‑driven system that empowers creators, protects intellectual property, and ensures artists are paid fairly wherever their work is used.
https://thebusinessbehindyourbusiness.com/
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