The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
The Money Is in the Mailbox: How to Actually Win Business on LinkedIn
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Most business owners open LinkedIn with a sense of dread. Cold pitches, generic messages, and wasted time have led many to believe the platform simply doesn’t work. In this episode of The Business Behind Your Business, host Paul Sweeney is joined by LinkedIn expert John Nemo to challenge that belief and reveal how LinkedIn can become a powerful, predictable source of genuine business opportunities — without posting content every day or chasing the algorithm.
John shares the simple, proven framework he’s used since 2012 to build a seven-figure business almost entirely through LinkedIn. This conversation cuts through the noise and shows business owners how to stop using LinkedIn like an online CV and start using it as a practical lead‑generation tool that actually delivers results.
In this episode, you’ll learn:
- Why most LinkedIn profiles are set up incorrectly — and how to fix yours in minutes
- How to turn LinkedIn from a “cold pitch graveyard” into a consistent source of warm leads
- Why the real money on LinkedIn isn’t in posts or content, but in the inbox
- How a single, well‑written message can qualify leads and start real business conversations
- Why niching down on LinkedIn dramatically increases trust, relevance, and conversion
If you’ve been unsure how to use LinkedIn effectively, or you’ve felt overwhelmed by conflicting advice, this episode provides clarity and a refreshingly simple approach. It’s a must‑listen for any business owner who wants better conversations, better leads, and better outcomes from LinkedIn — without adding more complexity to their day.
John Nemo is a bestselling LinkedIn Author & Trainer who has been featured by The New York Times, LinkedIn's official marketing blog, Social Media Examiner, Entrepreneur on Fire, Inc. Magazine, Huffington Post, Business Insider and many others. He runs Nemo Media Group, which provides “Done For You” LinkedIn Lead Generation for Small Business Owners, Business Coaches and Consultants.
Get a free copy (audiobook or digital version) of John's Bestselling Book "LinkedIn Riches" online at www.nemomediagroup.com
Listen to John's Podcast "Nemo Radio" online at www.nemoradio.com
https://thebusinessbehindyourbusiness.com/
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