The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
From Film to Business: The Storytelling Skills Every Owner Needs
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If you’ve ever struggled to attract the right clients—or found yourself wasting time on enquiries that go nowhere—this episode is for you. In this conversation with documentary filmmaker and storyteller Chris Baron, you’ll learn how to use storytelling as a practical business tool to connect with better-fit customers, communicate your value clearly, and stand out in an increasingly noisy and AI-driven market.
Chris shares how the same storytelling principles used to pitch multi-million-dollar documentaries can be applied to everyday business conversations—from sales calls to marketing—and why getting your story right can be the difference between winning work and missing out entirely.
You'll learn:
- Why storytelling is critical in business and how it directly impacts your ability to win work
- How to make your message relatable so the right clients engage with you
- Why understanding your audience (and using data/analytics) is essential to shaping your story
- The impact of changing technology, digital platforms, and AI on content and communication
- How to adapt your messaging and business model when your market shifts
- The concept of “kill your babies”—and why letting go of ideas that aren’t working is critical to growth
This episode is a powerful reminder that storytelling isn’t just for marketers or creatives. It’s a core business skill. Whether you’re pitching, selling, or simply trying to explain what you do, the way you tell your story shapes how people perceive your value. By focusing on relatability, clarity, and staying adaptable in a fast-changing market, you can attract better clients, communicate with confidence, and position your business as the obvious choice.
Chris Baron is a documentary director and series producer with 15+ years creating award-winning factual and documentary content for the world's biggest broadcasters, including BBC, National Geographic, Discovery, CuriosityStream and Disney+. He has directed shoots across 30+ countries, from active volcanoes to undiscovered tombs, delivering some of the most ambitious productions in the world.
A scientist by background, Chris has a rare ability to translate complex ideas into content people genuinely cannot stop watching. He now works with YouTube channels and creators through his production company Frontier Films, helping them scale their productions, refine their formats and build the workflows that serious channels need to grow.
He is also the host of No Ordinary Monday, a story-driven podcast published on YouTube, exploring the defining moments in people's careers.
https://thebusinessbehindyourbusiness.com/
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