The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
The Ripple Effect: How Your Leadership Shapes Team Culture
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If you’ve ever felt like your team culture is “off” or that you’re carrying too much of the load as a business owner, this episode will give you a practical, grounded way to fix it.
In this conversation, Paul sits down with Lisa Even to break down how culture is always happening (whether you’re managing it or not), and how small leadership behaviours can create either a positive ripple effect… or quietly damage your team, your clients, and your business. You’ll walk away with simple, actionable ways to improve your team culture, respond better under pressure, and create a workplace where people actually want to show up and do their best work.
What you’ll learn:
- Why culture is never neutral and how it’s shaping your business every day
- The “good ripple effect” and how your behaviour as a leader spreads across your team
- How to identify and address toxic behaviours early (before they turn into bigger problems)
- Why change must start with you as the business owner (not your team)
- A powerful way to think about your “presence” as a gift in every interaction
- Why joy at work isn’t fluff — and how to measure it like a bank account
- Easy, low-effort ways to build moments of energy and connection into your team
At its core, this episode is a reminder that culture isn’t built through big initiatives, it’s built through everyday moments. When you become more intentional about how you show up, respond, and lead, you don’t just improve your team, you create momentum that flows through your entire business. If you want better results, stronger relationships, and a team that supports your growth, this conversation is a great place to start.
Lisa Even is a keynote speaker, bestselling author, and leadership coach who helps teams create what she calls a ‘Good Ripple Effect.’
With a background in healthcare operations and team leadership, she now works with companies like ESPN, SHRM, and Disney to teach leaders how to show up with presence, build trust fast, and shape stronger cultures.
She’s also the host of the Have Good Ripple Effect podcast — and today, she’s here to bring insight, energy, and practical tools you won’t want to miss.
https://thebusinessbehindyourbusiness.com/
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