
Go Sokal Podcast
The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.
Podcasting since 2020 • 34 episodes
Go Sokal Podcast
Latest Episodes
Life as a Frontend Developer: Technologies, Advice and Teams
On the 33rd episode of the Go Sokal Podcast, Frontend Developer Austin Calton describes his role in the website development process and how he uses a combination of languages and tools to make websites fast, effective across browsers and screen...
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Season 4
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Episode 33
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52:00

The Role of Optimization in Programmatic Advertising
On the 32nd episode of the Go Sokal Podcast, Programmatic Advertising Manager Bo Sowers sits down with host Chris Mulally to describe the benefits of programmatic advertising versus other forms of advertising, how programmatic works, what th...
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Season 4
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Episode 32
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28:36

How Trade Shows Help Your Business (and How to Master Them)
On the 31st episode of the Go Sokal Podcast, Marketing Manager Katy Welch describes why businesses should go to trade shows, how to make them successful, and what elements her company focuses on to get people to their booth and end the show wit...
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Season 4
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Episode 31
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35:20

Finding Success in Marketing and Leadership
On the 30th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal COO Michael Ransom to discuss how to find your company’s brand voice, run successful campaigns, and build teams of motivated employees.🔴 ...
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Season 4
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Episode 30
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55:20

Making Commercials for Clients on TV, Tiktok and More
On the 29th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal Videographer Andrew Bently to discuss how to make commercials for clients, navigating the youtube, shorts, reels and tiktok world, the importanc...
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Season 4
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Episode 29
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32:09
