Go Sokal Podcast
The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.
Episodes
34 episodes
Life as a Frontend Developer: Technologies, Advice and Teams
On the 33rd episode of the Go Sokal Podcast, Frontend Developer Austin Calton describes his role in the website development process and how he uses a combination of languages and tools to make websites fast, effective across browsers and screen...
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Season 4
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Episode 33
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52:00
The Role of Optimization in Programmatic Advertising
On the 32nd episode of the Go Sokal Podcast, Programmatic Advertising Manager Bo Sowers sits down with host Chris Mulally to describe the benefits of programmatic advertising versus other forms of advertising, how programmatic works, what th...
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Season 4
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Episode 32
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28:36
How Trade Shows Help Your Business (and How to Master Them)
On the 31st episode of the Go Sokal Podcast, Marketing Manager Katy Welch describes why businesses should go to trade shows, how to make them successful, and what elements her company focuses on to get people to their booth and end the show wit...
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Season 4
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Episode 31
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35:20
Finding Success in Marketing and Leadership
On the 30th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal COO Michael Ransom to discuss how to find your company’s brand voice, run successful campaigns, and build teams of motivated employees.🔴 ...
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Season 4
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Episode 30
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55:20
Making Commercials for Clients on TV, Tiktok and More
On the 29th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal Videographer Andrew Bently to discuss how to make commercials for clients, navigating the youtube, shorts, reels and tiktok world, the importanc...
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Season 4
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Episode 29
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32:09
A.I. and ChatGPT - Why all the Hype Now?
On the 28th episode of the Go Sokal Podcast, host Chris Mulally sits down with Sokal Chief Technology Officer Jason Jones to discuss all the current hype about artificial intelligence, including Chat GPT and artificial general intelligence, and...
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Season 4
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Episode 28
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35:26
All about IT – Passwords, Phishing, Spoofing & More!
On episode 27 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Technology Coordinator Malcolm Stewart to talk about the role of information technology in modern society, including preventing data breaches, setting up se...
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Season 4
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Episode 27
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13:58
Paid Social Media Trends and Advice for 2023
On episode 26 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down Paid Social Manager Dani Christian to talk about what goes into a successful paid social campaign, knowing your audience, knowing when to post, and what the diff...
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Season 3
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Episode 26
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25:05
How Do Automotive Suppliers Thrive in the EV Evolution?
On episode 25 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Actify CEO Dave Opsahl to discuss enterprise visualization, the biggest challenges that suppliers are concerned about right now, the effects of the EV trans...
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31:25
Social Media Advice for 2022
On episode 24 of the Go Sokal Podcast, Creative Specialist Alex Dickerman sits down to discuss how to create an effective social media strategy and gain followers. The discussion provides indispensable advice you can use in 2022 to build your s...
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Season 3
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Episode 24
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28:11
Video Marketing Advice for 2022
On episode 23 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with videographer Phillip Teasley to discuss how to make better marketing videos, how to avoid common filmmaking mistakes, and how important scripting is to the ...
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Season 3
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Episode 23
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14:03
How to Use SEO (Search Engine Optimization) on Your Website
On episode 22 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with SEO Lead Jess McCurry to define what Search Engine Optimization (SEO) means, when you should use it, and why companies should have both an SEO and PPC st...
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Season 3
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Episode 22
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22:01
Reputation Management Techniques You Can Use In 2022
In this episode of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Account Director Bret Johnson to discuss what reputation management is and how a business can increase their star rankings and reviews while utilizing som...
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Season 3
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Episode 21
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23:28
NADA (National Automobile Dealers Association) 2022 Recap
On this episode of the Sokal Senior Marketing Strategist Katy Welch sits down with Host Chris Mulally to recap our successful trip to NADA 2022, and Katy interviews Sokal’s CEO Melissa Clark and National Account Executive Emma Voice live at the...
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Season 3
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Episode 20
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24:40
Connected TV - Breaking Down Why It’s So Effective
In the first episode of the third season, we sat down with Sokal Account Manager Chris Brown to discuss the benefits of Connected TV (CTV), such as data-driven targeting, unified measurement and frequency precision. Then we dove into a case stu...
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Season 3
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Episode 19
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17:39
2022 Nascar Season Update With Stefan Parsons
In the episode, up-and-coming NASCAR driver Stefan Parsons joins us again as he recaps the season, discusses how he's improved as a driver, and lays out his predictions and goals for the upcoming season (his first as a full-time driver). He als...
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Season 2
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Episode 18
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10:45
Make Better Email Campaigns In 2022
Emojis in subject lines, animated GIFs, and attractive call to action buttons. These are just a few of the popular trends in email marketing right now, but do they really work? In this episode, Sokal’s Creative UX Specialist Drew Wilson...
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Season 2
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Episode 17
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13:13
What is the Future of Electric Cars?
What can we expect to see over the next year in terms of electric vehicles? Numerous auto manufacturers have made pledges to get their fleet fully electric within the next couple of decades. In this episode, Sokal’s Podcast Host Drew Wi...
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Season 2
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Episode 16
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12:48
Sokal Announces New CEO and COO
Sokal’s new CEO Melissa Clark and COO Michael Ransom II sit down to discuss their new roles, including their one and five year plans and how they intend to work together to increase company growth.In this episode, Katy interviews Meliss...
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Season 2
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Episode 15
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10:28
Google's Ban of Third-Party Cookies
Google announced that before 2022, all third-party cookies will no longer exist. But, did you know that third-party cookies have always been flawed? They've never been the most accurate way to target your audience. In this episode, Katy...
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Season 2
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Episode 14
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8:23
My Life As A Spokesperson (with Mark Roberts)
In this episode, Drew interviews energetic spokesperson Mark Roberts, who has been serving the Capital Automotive Group for over 14 years, with everything from Commercials, Ads, Radio, and everything in between. Listen to him speak about his ex...
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Season 2
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Episode 13
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15:18
New Workplace Technology, 5G, and Artificial Intelligence
In this episode, Drew interviews chief technology officer, Jason Jones, about new and upcoming tech in the workplace and how it is going to affect our work environments as more people come back to the office after a year-long pandemic. ...
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Season 2
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Episode 12
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15:45
My Life As A NASCAR Driver (with Stefan Parsons)
We kickoff season two of the Go Sokal Podcast by interviewing Stefan Parsons, a young, talented, and up-and-coming NASCAR driver. Stefan talks about how he got into racing, what it feels like to be on the track, his best and scariest moments so...
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Season 2
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Episode 11
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33:15
What Dealers Need To Know For 2021
In this episode, Drew interviews Bret Johnson on what dealers need to know going into 2021. They discuss how to analyze marketing trends, find out what worked and what didn't during 2020, and how strategize for a strong first quarter.Ad...
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Season 1
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Episode 10
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19:25
How To Master Email Marketing
In this episode, Katy interviews Kendra Williams-Evans, Sokal's Email Marketing Manager, and she discusses how email marketing can be used effectively as well as how to gauge the success of your campaign.Additionally, she touches on the...
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Season 1
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Episode 9
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18:55