Connected TV - Breaking Down Why It’s So Effective Artwork

Go Sokal Podcast

The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.

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Go Sokal Podcast

Connected TV - Breaking Down Why It’s So Effective

March 09, 2022 • Chris Brown • Season 3 • Episode 19

In the first episode of the third season, we sat down with Sokal Account Manager Chris Brown to discuss the benefits of Connected TV (CTV), such as data-driven targeting, unified measurement and frequency precision. Then we dove into a case study of how it was used successfully.

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Did you know that over 27% of cable subscribers plan to end their subscriptions this year and turn to some type of streaming device for TV? There is a huge shift in the way people are consuming entertainment and the ways that we can market to this new generation, from cross-device advertising to custom audiences that are cross-matched with thousands of ID points to find similar shoppers. Connected TV (CTV) is one of those highly effective methods.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.